Ministry leaders Nancy DeMoss Wolgemuth and Dannah Gresh, who have spent decades building separate outreaches for women of different ages, are now pairing their brands to provide biblical truth for women of all ages.
For years, Wolgemuth’s Revive Our Hearts ministry has effectively reached out to women’s hearts, while Gresh’s tween ministry, Secret Keeper Girl, focused on raising up the next generation of girls.
While working together on Revive Our Hearts’ True Woman conference, Wolgemuth and Gresh realized how closely aligned their ministry callings were and proposed a partnership. In tandem, Gresh’s Secret Keeper Girl events will be rebranded as True Girl, to provide greater breadth for the Revive Our Hearts audience.
“I’m excited about True Girl,” said Wolgemuth in an announcement. “For many years, I’ve been leading adult women in understanding biblical womanhood while Dannah focused on tweens. Together, we’ve been providing some ministry to teenage girls. This partnership creates a strategic multi-generational outreach for women of all ages.”
Gresh’s live event for tween girls and their moms has been held 619 times since 2009 with a combined attendance of more than 356,000. Gresh’s team is completing their spring tour season under the brand Secret Keeper Girl. The tour will commence as True Girl in the fall when a new, rebranded event debuts in State College, Pennsylvania. The fall tour will appear in approximately 50 cities, including Indianapolis, Chicago, Houston, Dallas, Phoenix, Los Angeles, Fresno, Bakersfield, Seattle, Denver, and Vancouver.
In addition to a strategic brand alignment, Wolgemuth and Gresh will also be joining forces as Gresh takes a more active role in the various outreaches of Revive Our Hearts. In the days ahead, Gresh will be a featured presence on the weekday Revive Our Hearts radio and podcast programming; she will also join the speaker team for the ministry’s biennial True Woman conferences. Furthermore, as her own brand, True Girl, suggests, Gresh will collaborate with Wolgemuth and Revive Our Hearts to cultivate the next generation of women’s leaders, as well as to develop more tools and resources targeting that group.