BMCFerrell Launches Media Ministry Video Series

NRB | March 29, 2021 | Member News

Prominent Christian media agency and longtime NRB member BMCFerrell is celebrating 50 years of service by releasing a video series titled “Essential Principles of Effective Media Ministry.”

For over 5 decades, BMCFerrell has been instrumental in assisting national and international broadcast ministries. Pulling from its vast experience with media ministries, the agency is offering the course to anyone who is involved in the dream of reaching the world, impacting culture, and glorifying God through media.

In 1989, Ben Ferrell, current CEO of BMCFerrell, joined what was then known as BMC Advertising. Ferrell worked alongside of and was mentored by the founders of the agency, Willard Mason and Jim Kerby.

After working with these men for 12 years, Ferrell and his wife bought the company to carry on the work of these religious broadcasting pioneers. And for many years, BMCFerrell has been instrumental in assisting those who God has raised up from obscurity to international prominence.

With COVID-19 reducing the company’s travel time over the past year, BMCFerrell used that time to produce a new video series for those in media ministry.

“I am so excited about this series,” said Ferrell, co-producer of the project. “It’s for those in front of the camera/mic, producers, editors, those behind the scenes, artists, visionaries, and donors who support media outreach—all media missionaries.”

Currently in the beta stage with 11 students enrolled in this course, the course attempts to focus on the principles of media ministry to equip Christians to reach the world.

The “Essential Principles” laid out in this course are critical keys to success in today’s digital landscape. In the course, Ferrell shares behind-the-scenes journeys and best practices of some of the most successful ministries in the world.

The video course includes:

  1. 12 main video sessions – sessions cover a range of essential principles vital in successfully reaching and developing your audience
  2. 22 guest expert interviews – full length interviews with ministers and leaders in media ministry
  3. A personal study guide – 12 session guides to accompany the videos and serve as a roadmap for future ministry
  4. A weekly Zoom gathering – participants gather with fellow students, Farrell, and co-producer, Sean Cline for coaching and encouragement

Video sessions delve into topics such as…

  • The theology and future of media
  • The power of your story
  • The principle of team
  • The power of digital technology
  • Prayer, Church & Kingdom media
  • And more!

Guest experts include Mike Bickel (IHOPKC), Bayless Conley, Mal Fletcher, Steve Strang, Andreas Kisslinger (, and Paul Milligan.

To find out more about this course or to sign up, visit

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