#NRB2024: Talks and Workshops for Radio

NRB | January 11, 2024 | NRB News

At NRB 2024, discover tailored sessions and workshops designed to advance your skills and knowledge in your specific industry. If you are a radio professional, you will want to add NRB 2024 Talks and Workshops presented by the NRB Radio Committee to your convention schedule. Sit in on key conversations covering topics such as artificial intelligence, navigating the FCC regulatory landscape, music licensing and much more.


Avoid the Media Landfill: How Research Keeps Your Media Ministry Relevant
Wednesday, February 21, 10:15 AM – 11:00 AM

Today’s Christian radio professional seeks to reach more people and help them thrive spiritually while nurturing a robust support base. Data gleaned from research informs the decisions needed to accomplish these goals while growing your media ministry. Receive resources and methods you can use right away from seasoned radio pros Dr. Jennifer Hayden Stokes (executive director of Kinship Radio/Minn-Iowa Christian Broadcasting, Inc.), Chuck Finney (president of Finney Media), and Dr. Paul Virts (Virts Media).

The Wild West: Taming the Attribution Bronco
Wednesday, February 21, 12:15 AM – 1:00 PM

Ministries, broadcasters, radio stations, agencies, program producers, and others are seeking effective methods to better comprehend the increasing challenges in accurately allocating response for their respective media outreach efforts. This discussion, moderated by Gene Bender (president and general manager of The Bridge Austin KTXW), will feature panelists Christopher Gould (senior vice president of national programming and ministry relations and general manager of Salem Colorado Springs), Bobby Lewis (executive vice president and chief operating officer at Love Worth Finding Ministries), and Jan Shober (vice president of strategy at Finney Media). Panelists will explore common questions such as “Should there be standardized attributions policies?” and “How do I make sure my broadcast or station is getting its fair share of audience attribution?”

FCC Regulatory Landscape with Five FCC Seated Commissioners
Wednesday, February 21, 3:15 PM – 4:00 PM

What does a full complement of FCC Commissioners mean for broadcasters in the coming year? What new rules may be proposed or adopted, or what emphasis areas are we likely to see?  How will or should your compliance practices change? How could this all change with the coming presidential election? Come and find out what the FCC future looks like for broadcasters in the short-term with two veteran attorneys Joseph Chautin III (managing partner at Hardy, Carey, Chautin & Balkin, LLP) and David D. Oxenford (partner at Wilkinson Barker Knauer LLP).

Music Licensing- It’s a Wonderful…..!
Wednesday, February 21, from 11:15 AM – 12:00 PM

Are you happy with your music license fees? Wish you didn’t have to pay so much or that you live in a world where the music is free and everyone gets along? Join us for a nostalgic journey at what your music licensing “life” might be like if the NRB Music License Committee never existed. Would you be happily thriving in ASCAPville, SESAC Shores, or BMI Acres? Join the NRB Music License Committee for an informative conversation with Scott Hunter (Executive Director at NRB Music License Committee), Karyn K. Ablin (member/partner at Fletcher, Heald & Hildreth, PLC), Eben Fowler(Vice President of Operations at Bott Radio Network), Bill Harrier (Vice Chairman of NRB Music License Committee and Compliance Manager at Radio Training Network), and Harv Hendrickson (Chairman at NRB Music License Committee and Media Consultant) covering key and current music licensing topics for radio broadcasters.

7 Sparks to Ignite Donor Passion
Thursday, February 22, from 10:15 AM – 11:00 AM

Join Paul Martin to discuss how to reach donors and fuel the passion of any ministry. Martin will explore seven sparks that can turn a donor’s flicker into a bonfire. Martin founded Advocace Media (which combined with DickersonBakker in 2019) to help Christian radio grow funding from corporate sponsors, mid-level and major donors. He also was a leader of founding teams at KLTY (twice), Salem Media Representatives, Salem Radio Network, Popmail (a digital media solution for radio), Separate Account Solutions (a financial services firm for High Net Worth households), and Christian Broadcasting Network (CBN).

How is Artificial Intelligence Changing the Industry
Thursday, February 22, 1:15 PM – 2:00 PM

Join Yvonne Carlson (chief technology officer at Global Media Outreach) and Michael Shelley (vice president and general manager of NewLife Radio) for an enlightening session that delves into the transformative impact of Artificial Intelligence (AI) on the radio broadcasting industry. The session’s dynamic discussion will explore a range of topics through real-world examples and expert insights, shedding light on how AI is revolutionizing the ways we create, curate, and interact with radio content.

Radio Listener Reach – It’s Still About Radio First
Thursday, February 22, from 2:15 PM – 3:00 PM

Moderated by Gene Bender (president and general manager at The Bridge Austin KTXW), panelists Chuck Finney(president of Finney Media) and Lee Ann Jackson (social media manager and media strategist at Ambassador Advertising Agency) will discuss the future of radio and common misconceptions about the current state of radio. As radio continues to be the #1 reach medium, reaching more adults each week than any other media including television, print, and online, workshop attendees will hear how myths such as “podcasting will replace radio” or “radio is an outdated medium” are untrue.

NRB Talks

Connected Car
Wednesday, February 21, from 1:15 PM – 2:00 PM

While the modern day dashboard has changed with “infotainment” systems, touch screens, and smartphone pairing, the car is still radio’s #1 listening location, so how audiences listen to radio while on the road has never been more important – or challenging. Fred Jacobs (president of Jacobs Media) will walk through the latest and greatest in “connected cars” and how they impact the future of radio.

Top 10 Things to RUIN Your Radio Station
Wednesday, February 21, 2:15 PM – 3:00 PM

Dave Young (vice president of Blount Communications Group) will discuss how those in the radio industry can easily and unknowingly get caught in traps that lead to dysfunction, poor decisions, and ineffective ministry. This session provides helpful tips and reminders for any professional working Christian radio or other media ministries whether they’ve been serving for three months or three decades.

Check out other Talks and Workshops topics and view the full convention schedule, hereRegister for the 2024 NRB International Christian Media Convention at the Gaylord Opryland Resort & Convention Center in Nashville, Tennessee before rates increase on January 19!

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