#NRB2024 Talks and Workshops for Digital Media

NRB | January 25, 2024 | NRB News

At NRB 2024, join like-minded media colleagues to take part in conversations about artificial intelligence, advertising, digital trends and tactics, and more. Presented by the NRB Digital Media Committee, consider these informative workshops and talks for your NRB convention schedule.


Avoid the Media Landfill: How Research Keeps Your Media Ministry Relevant
Wednesday, February 21, 10:15 AM – 11:00 AM

Today’s Christian radio professional seeks to reach more people, help them thrive spiritually while nurturing a robust support base. Data gleaned from research informs the decisions needed to accomplish these goals while growing your media ministry. Receive resources and methods you can use right away from seasoned radio researchers Dr. Jennifer Hayden Stokes (executive director at Kinship Radio), Chuck Finney (president of Finney Media), and Dr. Paul Virts(Virts Media).

Leveraging AI for God’s Glory: Marketing in a Changing World
Wednesday, February 21, 2:15 PM – 3:00 PM

The future of marketing and fundraising is here. Artificial Intelligence has been transforming how nonprofits and ministries accomplish their mission, and it is more accessible than ever before. Dave Raley (founder of Imago Consulting) and Yvonne Carlson (chief technology officer of Global Media Outreach) will unpack pitfalls to watch out for and share examples of Christian ministries leveraging AI technologies to expand their reach, increase engagement, and streamline operations while preserving ethical integrity. 

What Happens When Robots Can Preach Sermons?
Friday, February 23, 11:15 AM – 12:00 PM

Join Bryan Brown (CEO of Masterworks) as he explores the advent of generative AI technologies like ChatGPT and their impact on content creation in the ministry and marketing fields. The session addresses the growing concerns about the use of technology in replacing human creativity, imagination, and inspiration. This session dives into the capabilities of generative AI technologies and how they are changing the landscape of content creation. Brown will discuss the ethical considerations of using these technologies in ministry, such as the potential for dehumanizing the experience and the loss of the unique connection between organizations and their people.

Podcasting 101: Impact the World with Only Your Voice
Friday, February 23, 12:15 PM ­– 1:00 PM

Learn from Daniel J. Lewis (podcasting educator and host of The Audacity Podcast) as he simplifies podcasting and answers common questions. Learn the right equipment, services, and other tools you need to create a high-quality podcast. And most importantly, learn how to plan and conduct your podcast for success!

NRB Talks

AI and How to Use It in Your Work Process
Wednesday, February 21, 10:15 AM – 11:00 AM

Is AI coming for you? As a media professional, do you have to fear for your job? Is AI evil, or can it be used to further the Gospel? This talk with Robby Baehr (CEO of MOVIEGUIDE®) will go over that and more, discussing the formation of AI, where it is going, what tools exist now, and how we can use them.

Digital Advertising for Ministries Unpacked
Wednesday, February 21, 11:15 AM – 12:00 PM

This talk with Katie Allred (founder of Church Communications) presents key strategies for effective online advertising tailored to churches and faith-based organizations. It focuses on identifying community needs, creating engaging content, and targeting specific audiences across various digital platforms. Participants will learn how to craft powerful headlines, select compelling visuals, and employ analytics for performance monitoring. The discussion also covers testing ad copy and optimizing landing pages, providing a comprehensive overview of how to enhance outreach and engagement through online advertising. Whether utilizing search engines, social media, or display ads, these insights offer a roadmap to elevate digital advertising efforts.

10 Keys to Shooting a Great Video Interview
Wednesday, February 21, 12:15 PM ­– 1:00 PM

Short videos have become the most popular marketing tool in America because they’re such an effective way to tell the story of products, organizations, and ideas. 2-4 minute videos can be powerfully compelling ways to tell a story, but in many cases, when they involve interviewing people, they fall flat. Interviews with fascinating people can be the key for successful video presentations, but most video interviews are boring, without emotion, and pointless. In this workshop, Dr. Phil Cooke (founder and CEO of Cooke Media Group) will share 10 keys to shooting more effective interviews – the kind of interviews that get a response from viewers.

Trends in Digital Media and How We Can Utilize Them
Thursday, February 22, 11:15 AM – 12:00 PM

What new digital trends for 2024 can you leverage to reach more people with your ministry? Join digital media expert Ron Weber (chief operating officer of Trinet Internet Solutions) for this important strategic update. He’ll cover five key digital areas you’ll want to address to ensure that your ministry is operating at peak digital effectiveness.

Five Key Tactics for Digital Donor Acquisition
Thursday, February 22, 12:15 PM ­– 1:00 PM

Finding new donors is the financial lifeblood of ministries and non-profits.

Leveraging digital tools and strategies to do this is becoming increasingly more

important. This workshop with Dr. George Konetes (director of client success at Infinity Concepts) will provide tactical insights that attendees can take home and put into practice right away. Attendees will hear about the latest platforms being used for digital acquisition, including test cases of ones that worked well and didn’t. They will receive insights related to writing, images, testing protocols, and more.

Standing Out in the Crowd: Building a Unique Brand Identity
Thursday, February 22, 2:15 PM – 3:00 PM

Learn from Anthony Ferrara (partner and creative director at Oxy) on proven methods to create a standout brand identity. This talk offers a wealth of practical insights and innovative strategies, ideal for Christian communicators and media professionals. It emphasizes aligning brand values with faith, ensuring your message connects effectively with your audience. Explore Oxy’s collaborative design process, which blends creativity with precision, to craft impactful and meaningful branding. This session provides essential tools and techniques for enhancing brand engagement and communication, making it a must-attend for those seeking to elevate their organizational or ministry’s brand presence.

7 Things About AI Every Christian Should Know That Impacts Ministry, Broadcasting, and Media
Thursday, February 22, 3:15 PM – 4:00 PM

AI is a megatrend that changes and impacts everything for Christian media, business, and ministry. Craig Huey (founder and CEO of Creative Direct Marketing Group) will discuss the dual nature of AI—exploring both its potential dangers and profound blessings. Attendees will explore how AI impacts our freedom, Christian communities and outline the dynamics between government and private entities.

Generative AI: A New Frontier for Gospel Engagement
Friday, February 23, 1:15 PM – 2:00 PM

It seems like everything has changed with respect to generative AI systems and digital content generation. Most organizations are wrestling with “how” they will roll out AI-based functionality (rather than deciding “if” they will). During this session with Dr. Daniel Whitenack (founder and CEO of Prediction Guard), take a step back to first demystify generative AI systems like ChatGPT, which should inform our approach to their use for gospel engagement. Consider practical ways that this technology could be, and is being, harnessed to usher in a new frontier of gospel engagement, powered by Christians leveraging safe and trustworthy AI functionality.

Be sure to stop by the Professional Connection Center to connect informally with those who are using AI in the workplace and have experience in the technology field.

The 2024 NRB International Christian Media Convention is where Christian communicators and media professionals from every part of the world convene to network, sharpen skills, and discuss the current and future landscape of Christian media. Register now to be a part of NRB 2024 in Nashville, Tennessee, February 20-23.

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