For the second year at NRB Convention, ComunicadoresUSA and NRB will present an event in Spanish for the Latino community. This Summit will be a day full of keynotes, panel discussions, conversations, and networking with local and international leaders and experts in church media and communications. You will get access to key insights and strategies to advance together and face the challenges of communicating the gospel effectively in today’s society.
We are inviting pastors and ministers, creatives and creators, communicators, and church media staff to this gathering that will have an unprecedented impact on the Hispanic community.
Last year’s event took place for the first time and the results were outstanding. According to Steve Cordon, President of Comunicadores USA, “Coming together to be a part of the NRB Convention to network, learn, and discuss the most relevant topics related to reaching the Hispanic community through the church and media was incredible. At last year’s summit in Dallas, more than 180 key leaders from different parts of the nation came together and shared this experience. We are doing this in partnership with NRB to be able to reach more Latino leaders and help them innovate, grow, have a greater impact, and make the message of the gospel transcend in Spanish-speaking audiences. This is the first step to promote unity and collaboration among Latino leaders. We are very excited to organize this event again.” In 2021, the Latino Leaders Summit included world-class speakers, and this year will not be the exception, Steve said.
Some of the topics include:
- The future of the media and the church.
- Technology, marketing, and digital presence to grow.
- Communicating a relevant message at decisive times.
- The challenge of bilingual communication in the church and the media.
- How to increase our influence in the media and communities.
- Connecting our message with the new generations.
- Social Networks and Streaming strategies.
Additionally, there will be a discussion panel in English during the last session. Top leaders of Hispanic churches and media outlets will discuss how the American church can reach out to Hispanics. They will provide key insights on how to be more effective in their outreach efforts from a cultural perspective.
The summit will take place on Wednesday, March 9, 2022, from 9:00 am-5:00 pm in the Governor’s C Ballroom at NRB 2022 at the Gaylord Opryland, Nashville, Tennessee.
The Latino Leaders Summit will have a dynamic format that includes Smart Talks (short conferences), Smart Chats (interactive panels), conversations, and round tables. General hours are: session 1 from 9:00 am to 12:00 pm; lunch/networking break from 12:00 pm to 2:00 pm; session 2 from 2:00 pm to 5:00 pm. The final agenda will be published soon. This event will be in person only.
Please click here to register for the Latino Leaders Summit. There is no cost to attend this Summit for those registered to attend NRB 2022 (with any type of registration). Anyone wanting to attend who is not registered for NRB 2022 can do so for $20. Everyone planning to attend must register for the Summit so a seat will be available for you.
We encourage all our guests to consider bringing their Hispanic teams—and all who are interested in knowing more about reaching the Latino community—to this summit.
