As Radio Fights For The Dashboard, AM/FM Leads In Autos

NRB | September 6, 2023 | Advocacy News

(Radio Ink)

When examining audio time spent in Ford vehicles, AM/FM radio accounts for 58% of total in-car listening, three times greater than its nearest competitor, SiriusXM’s ad-free channels. For ad-supported audio, radio has an even more substantial hold with an 87% share among Ford drivers.


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