Radio vs. Streaming? Leaders Push Against Client Perceptions

August 19, 2015

U.S. radio companies have been trying to do a better job of marketing themselves and telling their story. Now — seeking to push back against what they see as serious misperceptions among advertisers about radio’s reach — several leading groups are highlighting a study that finds the audience for AM/FM radio “greatly exceeds listening to streaming services.”

Read more at: http://www.radioworld.com/article/radio-vs-streaming-leaders-push-against-client-perceptions/276879


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