Radio vs. Streaming? Leaders Push Against Client Perceptions
August 19, 2015
U.S. radio companies have been trying to do a better job of marketing themselves and telling their story. Now — seeking to push back against what they see as serious misperceptions among advertisers about radio’s reach — several leading groups are highlighting a study that finds the audience for AM/FM radio “greatly exceeds listening to streaming services.”
Get the Media Source Newsletter on your smartphone or tablet now!
Xi proposed the concept during a virtual G20 leaders' meeting on Saturday...Posted on November 24, 2020
The MusicFirst Coalition, the Future of Music Coalition and low-power advocacy REC Networks have jointly...Posted on November 24, 2020
Ligado opponents are cheering on provisions in the National Defense Authorization Act (NADA)...Posted on November 24, 2020
A bipartisan group of U.S. states plans to file an antitrust lawsuit against Google as early as next month...Posted on November 24, 2020