Nielsen Looks At Network Radio Listening In Latest Report

October 22, 2018

Nielsen’s latest Audio Today Report focuses on network radio and its reach to listeners across the country. The bellwether finding, 94% of American radio listeners tune into a network-affiliated radio station each week. Technology is helping drive network radio’s reach, as Nielsen’s latest MediaTech Trender found that, as of the second quarter of 2018, nearly a quarter of U.S. households (24%) own a smart speaker.

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