How Broadcasters Are Using Nielsen Media Impact

June 3, 2019

A new analytics tool that gives radio access to valuable info it never had before may sound great on paper. But how are broadcasters utilizing Nielsen Media Impact to move the revenue needle. Entercom and Westwood One provided examples of how they are using the media planning tool in an effort to shift dollars to radio.

Read more at: http://www.insideradio.com/free/how-broadcasters-are-using-nielsen-media-impact/article_4d92114a-85cc-11e9-ae49-4fa06f69e44e.html



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