Stay Denied on Viewability Termination

The Federal Communications Commission (FCC) last week denied a request to stay its June Order to terminate the “Viewability Rule.” The Viewability Rule had ensured that all cable subscribers, including those with analog equipment, were able to view free, local Must-Carry broadcast signals. Barring a NAB-requested stay being granted by the D.C. Circuit Court of Appeals, that rule faces a final sunset just before Christmas.

Must-Carry laws enable many local television broadcast stations, including Christian stations, to be viewed on pay-TV platforms, and they have been upheld by Congress and the Supreme Court. In accordance with that law, the FCC affirmed in a February rulemaking notice on “Carriage of Digital Television Broadcast Signals” that “must-carry stations must be viewable” and proceeded to highlight that “the available market evidence seems to indicate that the viewability requirements remain important to consumers…. as of the third quarter of 2011, more than twelve million cable households were reliant on analog cable delivery.” Despite those statements and despite broadcaster and consumer appeals, the FCC ultimately voted unanimously to end the rule.

In a letter to Capitol Hill, NRB President and CEO Dr. Frank Wright emphasized, “This completely undermines ‘Must-Carry’ and we have strongly urged the FCC to extend this ‘viewability’ requirement so as to avoid a substantial burden on our faith-based stations, particularly after the significant investment of those stations to satisfy the recent digital transition mandate.” In addition, highlighting that Congress sought through “Must-Carry” law to make local television station programming free to consumers, Dr. Wright noted, “If cable companies can force some of their subscribers to pay for set-top devices now, can future fees imposed on customers to access local programming, including religious content, be far behind?”

  • Learn more here.
  • Find NRB’s letters to Capitol Hill and the FCC on the Viewability Rule.

By Aaron Mercer, Vice President Government Relations

Published: September 7, 2012