Pew Report Shows Growing Use of Online Media by Voters

A survey released by the Pew Research Center revealed that Americans are relying more and more on mobile phones and social media for learning election news and information.  Notably, since the last mid-term election (2010) the percentage of Americans using their cell phones to get political information has doubled to 28 percent of registered voters.  This uptick was even more pronounced among those in their 30s and 40s, as the percentage was at 40 percent in 2014 versus 15 percent in 2010.  More Americans are following political figures or organizations on social media platforms as well (16 percent in 2014), and a significant number of these individuals, especially Republicans (33 percent), say that a major reason for this is that they think they are getting more reliable information than what traditional news outlets offer.

  •  This full Pew study is here.

By Aaron Mercer, Vice President of Government Relations

Published: November 14, 2014


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