National Survey Project 'Why Listen?' for Christian Radio Announced

Why ListenFinney Media Research, in cooperation with Christian Music Broadcasters, National Religious Broadcasters, and Advocace, will engage in a national survey project that will discover how listeners interact with Christian radio, their expectations for content, and what causes them to light up and take a step in the direction of Jesus.

It will also explore what compelled the first financial gift and how the stations and programs can encourage listeners to continue giving.

"Christian radio's reach the last few years has exploded to new heights," remarked Finney Media President Chuck Finney in announcing the survey project. "We, and a lot of our friends in Christian radio, are curious to find out why. Why listen to Christian radio? We look forward to working with stations and ministries across the country as listeners have their say."

The survey, to be conducted late spring 2016, is open to all Christian stations – both music formatted and teaching, or any combination – including Christian ministries working in these media spaces. There will be national results plus station or ministry specific results available for participating entities.

Stations and ministries will have the opportunity to commit to participate between now and April 18. Signup details are available at

There will be a minimal cost per station or ministry, each of which will receive:

  • Station or ministry specific survey reports
  • Overall results for their format(s)
  • A hierarchy of topics/content of most interest to their audience based on the findings

NRB and CMB members, as well as Finney Media and Advocace clients, will receive a discounted rate for participation.

For more information, contact Chuck Finney and visit

By NRB Staff

Published: January 28, 2016


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