AFA’s #BoycottTarget Pledge Draws Support from More than 1.15 Million

Boycott TargetMore than 1.15 million concerned citizens have reportedly signed the American Family Association’s (AFA) #BoycottTarget pledge since the retail giant publicized its policy to allow self-identifying transgender individuals access to store bathrooms and fitting rooms that correspond with their own gender identity.

AFA’s #BoycottTarget initiative has garnered widespread media attention as the NRB member organization continues to maintain that while the Target policy aims to be welcoming to the transgender community, it opens the door for predators and voyeurs who would take advantage of such a policy.

“We are immensely thankful for the more than one million concerned citizens who have stood up for common sense and for women’s safety by boycotting Target until its bathroom policy is changed,” stated AFA President Tim Wildmon in a press release. “It is because of the commitment of people like those who have signed the #BoycottTarget pledge that corporate America will know that we will voice our opinions about harmful policies with our wallets. No longer can we allow vocal activists with a clear agenda to compromise the safety of our mothers, wives, daughters and friends.”

In reporting the latest figures, AFA reiterated that the disagreement over the bathroom policy “does not reflect on the transgender community, but on the very real possibility that those with evil intentions will take advantage of a door that has been opened to them.”

Texas Attorney General Ken Paxton recently echoed those concerns, noting in a letter to Target’s CEO that it “is possible that allowing men in women’s restrooms could lead to criminal and otherwise unwanted activity.”

“As chief lawyer and law enforcement officer for the State of Texas, I ask that you provide the full text of Target’s safety policies regarding the protection of women and children from those who would use the cover of Target’s restroom policy for nefarious purposes,” Paxton wrote in the letter obtained exclusively by Fox News.

Fox News & Commentary Host Todd Starnes told Fox Business Network on May 5 that Target has agreed to meet with representatives of AFA. Meanwhile, AFA is asking concerned Americans to take action in the #BoycottTarget campaign in three ways:

  • Sign the #BoycottTarget pledge online.
  • Print the paper petition to distribute among friends and family members.
  • Call Target and politely let local managers know you are boycotting the store until policies change and how a boycott of this magnitude will hurt business. (Find local Target store phone numbers here.)

AFA’s President told USA Today that the campaign is one of the AFA’s most successful, garnering more signatures more quickly than any other effort. Wildmon attributes the protest’s viral nature to the fact that “everybody knows who Target is, and it’s an easy-to-understand issue.” He adds that Target stands “to lose a lot of customers who won’t come back.” So far, however, Target is standing by its policy.

By NRB Staff

Published: May 6, 2016

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