Dr. Ted Baehr, Founder and Publisher of Movieguide®, says a 20-year study of hundreds of movies shows that relatively family-friendly movies with strong moral or biblical content and values have seen an “explosive growth” over the years.
Since Movieguide® began honoring such movies at its Annual Faith & Values Awards, the number of relatively family-friendly movies with strong moral or biblical content and values has increased from only 14 such movies in 1996 to 106 such movies in 2015.
Also, the box office totals in the United States and Canada for these movies have increased from only $119.39 million in 1996 to $5.78 billion in 2012 and nearly $6.88 billion in 2015.
“And, those earnings don’t include all the money these movies made overseas or on home video,” Dr. Baehr noted in a press release.
For example, he pointed out that Disney’s Frozen made $875.7 million overseas and a whopping $334.85 million on home video, which Baehr said shows the power of making “extremely entertaining family movies” with strong moral, biblical values.
For more than three decades, Baehr’s ministry has been dedicated to “redeeming the values of the entertainment industry by influencing industry executives and by informing and equipping the public about the influence of the entertainment media.”
Movieguide®’s Annual Faith & Values Awards Gala honors the best, most family-friendly movies and television programs honoring God and inspiring audiences with messages of faith, hope, goodness, justice, redemption, forgiveness, and true divine love. At the Awards, Baehr presents highlights from Movieguide®’s Annual Report to the Entertainment Industry, a comprehensive financial analysis of the movie business showing what kinds of movies and what kinds of movie content moviegoers favor the most with their dollars.
For more information about Movieguide®, visit www.movieguide.org.
By NRB Staff
Published: May 12, 2016