NonCom Fundraising Proposal: “Win-Win-Win”

NRB filed comments this week with the Federal Communications Commission (FCC) in support of a “win-win-win” proposal, spearheaded by NRB, that would allow noncommercial Christian radio and TV stations to provide fundraising support for charitable ministries in local communities and abroad.

Earlier this year, the FCC formally began considering NRB’s proposal that noncommercial educational (NCE) broadcast stations be allowed to use up to one percent of their air-time to fundraise for the benefit of third-party non-profit organizations. Through public and private conversations at the FCC, NRB has long advocated for this regulatory change.

NRB formulated its public comments with the help of a number of NRB members, both broadcasters and non-profit organizations. In its filing, NRB declared:

This rule change would represent a “win-win-win” scenario. NCE stations would be able to promote worthy causes and receive some reasonable compensation; non-profit groups could be supported so they can better provide community, humanitarian, and social services – all without government funding; and the public could be better educated and energized to participate in helping to solve significant human problems and relieve human suffering.

FCC Chairman Julius Genachowski has also spoken in support of NRB’s proposal. In April, he stated:

Noncommercial broadcasters have long served the American public by providing high quality and innovative educational, cultural, and news programming to their local communities…. Allowing noncommercial stations to partner with charities, churches and other religious organizations, schools, and other non-profits to raise money for worthy causes will enable these stations to help meet the needs of their local communities. On-air fundraising by noncommercial stations can also help raise awareness about important local and international topics, such as poverty, health care, and humanitarian issues.

NRB will continue to actively push for the adoption of this rule change.

 By Aaron Mercer, Vice President Government Relations

Published: July 27, 2012