The NRB Media Awards program is designed to encourage excellence in production service to the community, faithfulness to the mission, commitment to the Gospel and personal integrity. NRB recognizes that material awards and public recognition are not an ultimate priority in relation to our spiritual calling to take the message of hope to the world through media. However, by honoring and celebrating outstanding facilities, ministries, programs and producers, the Association hopes to inspire others to raise their standards and create more compelling, relevant, and challenging Christian programming.
For the NRB Annual Media Awards, all members are invited to submit the individuals and organizations that they believe best meet the awards criteria. Self-submissions are encouraged from qualified members and will not be viewed negatively as a form of self-promotion, but rather as members seeking a form of recognition for their teams that will provide motivation to continually strive for excellence.
SPECIAL SERVICE AWARDS
(Self-submissions are encouraged from NRB full or associate members.)
Hall of Fame Award
The NRB Hall of Fame stands as a witness for current communicators—a showcase of warriors for Christ who live exemplary lives of valor and compassion, blazing trails and leaving paths for succeeding generations to follow. NRB’s most prestigious award is presented to an individual NRB member for invaluable contribution to the field of Christian communications, exhibition of the highest standards, and evidence of faithfulness in Christ. (This award may be presented posthumously.)
William Ward Ayer Award for Distinguished Service
Pioneer broadcaster and pastor William Ward Ayer was NRB’s first President. Instrumental in the formation of the Association, Ayer drafted the Code of Ethics that formed the basis of evangelical response to the radio networks’ threat against religious broadcasting in the 1940s. This award is presented to an individual NRB member with excellence and integrity for outstanding and significant contributions to the field of Christian communications.
Billy Graham Award for Excellence in Christian Communications
Billy Graham was the best-known broadcaster, pastor, and evangelist of his era. Dr. Graham exemplified a commitment to excellence, creativity, and Biblical fidelity in his use of electronic communications in furtherance of the Gospel of Jesus Christ. The Billy Graham Award for Excellence in Christian Communications is presented to a Christian organization that effectively and creatively uses multiple electronic media technologies in fulfillment of its mission, while maintaining fidelity to the message of love, redemption, and hope found in the Holy Scriptures. (Does not have to be an NRB member.)
Board of Directors Award
The Board of Directors Award honors a Christian who demonstrates integrity, displays creativity, and makes a significant impact on society. In recognition that broadcasting is not the only way to witness to the power of the Gospel, the award winner may or may not be in the field of electronic communications. (Does not have to be an NRB member.)
Individual Professional Member Award
The Individual Professional Membership Award is presented to a current Individual Professional Member of NRB who has demonstrated the highest professional and ethical standards, extraordinary leadership in serving NRB, and excellence in mentoring fellow Christian media professionals.
Longevity in any field is becoming a rarity, and exemplary service in Christian broadcasting for 50 years- or more- is a feat worthy of recognition and applause. NRB desires to honor the industry pioneers who brought Christian communications to the place of respect and achievement it enjoys today. (Must be an active or retired NRB member.)
CHURCH MEDIA AWARDS
(Self-submissions are encouraged from NRB full members or associate members, and award recipients must be current NRB full members unless otherwise noted.)
Best Short-Form Video Award
This award is presented to a church for a short-form (10 minutes or less) production that demonstrates outstanding creativity, use of technology, team involvement, and effectiveness. Entries may show how they made an impact on their congregation and/or community, drew attention to Godly principles, appealed to a wide spectrum of audiences, and demonstrated production skills of the highest level. Entrants should explain the involvement of staff and/or volunteers in the total project. (This category is open to NRB members and non-members alike.)
Best Long-Form Video Award
This award is presented to a church of any size for a long-form production (10 minutes or longer) for the purpose of special events (Christmas/Easter production, etc.), weekly television programs, or documentaries. They must demonstrate outstanding creativity, use of technology, and team involvement and effectiveness. Entries may show how they made an impact on their congregation and/or community, drew attention to Godly principles, appealed to a wide spectrum of audiences, and demonstrated production skills of the highest level. Entrants should explain the involvement of staff and/or volunteers in the total project.
Best Promotional Campaign Video Award
This award is presented to a church for a multimedia campaign that promotes the church’s image, event, or other message by using a variety of media platforms, including broadcast (radio and television), social media, print, and other means. Entries should show how they synergized their various media efforts using innovation and flair to share their important message with their target audience. Entrants should explain the involvement of staff and/or volunteers in the total project. A budget for the entire project should also be furnished. All accompanying documentation must be submitted in both print and electronic form.
DIGITAL MEDIA AWARDS
(Self-submissions are encouraged from NRB full or associate members, and award recipients must be current NRB full or associate members.)
Best Digital Campaign Award
This award is presented to an organization that is engaging people through the use of a digital campaign initiative. Nominees should be able to demonstrate how they used multi-channel online measures such as social media, landing pages, display advertising, email, and online video to help them reach measurable organizational and campaign goals. Nominees should provide the campaign’s objective, strategy, time frame, and results using measured traffic and outcomes.
Best Digital Experience Award
The Best Digital Experience Award applies toward a single branded online communication channel across any platform such as an organization’s website, responsive website, mobile website, iOS or Android app, Facebook page, or other specific digital property. The nominees should demonstrate excellence in design and content, provide an interactive platform, and exemplify the most current best practices based on today’s digital media standards. Nominees should provide the measurable strategies and goals that move the organization’s mission and vision forward using their single digital experience channel.
Most Innovative Digital Method Award
The most innovative digital method or experience applies toward a single event, tactic, or technology that utilized trending and cutting-edge strategies to move Christ-centered communication forward. Effective digital marketing requires ministries and organizations to adapt and change their brand’s online experience and to grasp new opportunities. Nominees should be able to demonstrate how they conceptualized a new idea and utilized innovative platforms to put the idea into practice. 360 video, live video, viral content marketing, immersive events, unique collaborations, crowd sourcing or user-generated content, and rich social media are just a few examples of innovative marketing trends and technologies.
(Self-submissions are encouraged from NRB full or associate members, and award recipients can be current NRB full or associate members or nonmembers as designated.)
International Media Award
This award is presented to an organization based outside the United States that excels in media ministry—exercising integrity and faithfulness to the cause of Christ, while demonstrating unusual effectiveness—and excels in innovative uses of electronic media in the proclamation of the Gospel of Christ in impacting the target culture. (Does not have to be an NRB member.)
Strategic Partnership Award
This award is presented to an individual or organization that has forged an effective partnership with an indigenous ministry, marked by strategic planning and cooperation with indigenous co-workers, sensitivity to cultural distinctives, and an impactful Christian outreach in the target culture.
International Impact Award
This award is presented to an individual or organization that is having an impact outside the United States, who demonstrates a strong personal commitment to proclaiming Christ through electronic media, working with integrity and faithfulness to influence a culture for Christ. (Does not have to be an NRB member.)
(Self-submissions are encouraged from NRB full members or associate members, and award recipients must be current NRB full members.)
Radio Station of the Year Award
The Radio Station of the Year Award is presented to a radio station that is innovative, locally focused, and effectively impacts its market through community service, promotions and marketing, outreach, ratings, and/or other means. All stations, regardless of size or market, may compete for Station of the Year. The emphasis is not on market, numbers, or the size of the budgets. It is on how God has used this station over the last 12 months to make a difference for Christ, whether it is in a small community or across the nation. Tell us what God has done through this station. (To allow for better distribution of awards, no station may win an award in this category two years in a row.)
Radio Program of the Year Award
The Radio Program of the Year Award is presented to a radio program that impacts the listener by being compelling, relevant, informative, personable, and entertaining, while demonstrating an authentic Christian faith. Programs, regardless of length or frequency of airing, may compete for Program of the Year. The emphasis is not on the number of markets, numbers of listeners, or the size of the budget. It is on how God has used this program over the last 12 months to make a difference for Christ, whether it is in a small community or across the nation. Tell us what God has done through this program. (To allow for better distribution of awards, no program may win an award in this category two years in a row.)
Radio Impact Award
The Radio Impact Award is presented to a person, station, program, network, or ministry that has illustrated over time a consistent and unique impact within the Christian radio industry and/or to the Body of Christ as a whole. (To allow for better distribution of awards, no person, station, program, network, or ministry may win an award in this category two years in a row.)
(Self-submissions are encouraged from NRB full members or associate members, and award recipients must be current NRB full members.)
Television Station of the Year Award
As Christian television broadcasters, we are called to advance Biblical truth through the television medium. The NRB Television Station of the Year must display innovative and creative programming through its daily schedule; be a force for the Gospel in its coverage of Christian events, issues, and stories; demonstrate a commitment to produce original programming to meet the spiritual needs of its viewing audiences; and work in partnership with churches and ministries to provide a media platform for voices unable to be heard elsewhere.
Television Program of the Year Award
As content producers, we are called to excellence. The recipient of the NRB Television Program of the Year Award will demonstrate a unique vision and commitment to innovation and quality. The program must have a solid Biblical worldview and demonstrate a compelling use of the television medium from both artistic and technical standpoints. The program should engage the culture in a compelling way and demonstrate an ability to expand a Christ-centered influence in the culture.
Messaging Campaign of the Year Award
The recipient of the NRB Television Messaging Campaign of the Year Award will demonstrate exceptional creativity, innovation, and excellence in production quality as it stands for free speech and/or against the threats to free speech or religion. The messaging campaign must demonstrate creativity in its presentation of the issue and engage the viewer to action.
Best Use of Multiple Media Award
The recipient of the NRB Best Use of Multiple Media Award will demonstrate exceptional creativity, innovation, and excellence in its use of at least three types of media, including television. Its campaign must advance a specific message, and its content and technical quality standards must be done to a standard of excellence. The recipient will demonstrate in its entry how each media was used effectively to advance its message and complement its use of other media.