Troy A. Miller, president & CEO of the National Religious Broadcasters (NRB), joined Tamara Scott on her show to discuss the recent NRB study in partnership with Barna Group on the state of Christian media in the United States.
“The number one reason people are tuning in to Christian media is encouragement,” Miller said. “Of the people listening, two thirds—including people that use Christian media and non-users of Christian media—found Christian media trustworthy and honest. …People are finding that Christian media is giving them the answers they’re looking for.”
Click here to watch the full show.
Inside Radio picked up the NRB report in their article titled, “Religious Broadcasters’ Study Shows 36% of U.S. Adults Listen to Christian Radio.”
“This report confirms what many of us in Christian media have sensed for years,” Miller said. “People aren’t just tuning in — they’re relying on Christian content to shape their worldview, strengthen their faith, and find direction in a world flooded with noise and uncertainty.”
Read Inside Radio’s coverage here and read Miller’s full statement on the release here.
Miller also discussed the topic with Sergio Sanchez on his 710 KURV show.
“We specifically excluded watching your own pastor’s sermons in a church so that we could see what the engagement was like outside of that,” Miller said. “The report shows the power of Christian media in today’s marketplace.
Click here to watch the full conversation.
