Leading The Way with Dr. Michael Youssef Launches National Ad Campaign, ‘Finding True Peace’

NRB | September 3, 2020 | Member News

Leading The Way with Dr. Michael Youssef launched a new national ad campaign, “Finding True Peace,” on August 17 that will run through the end of October.

The campaign encourages viewers to seek Jesus as the source of true peace during these stressful, uncertain times and always.

“The Coronavirus pandemic, civil unrest and a host of other trials have upended our world,” said Youssef in a press release. “Thankfully, we have someone who says to us, ‘In the world you will have tribulation. But take heart; I have overcome the world.’

“That someone is Jesus. He is the Way, the Truth and the Life. If you surrender to him, you will receive his peace that can never be shaken,” he added.

The campaign’s three ads – “The Way, The Truth, The Life,” “God Has a Plan for Your Life,” and “In Times of Anxiety and Worry” – will air on several of the nation’s top cable television networks.

“Finding True Peace” is one component of Leading The Way’s Vision 2025, an initiative to see 1 million people place their faith in Jesus by 2025 by doubling the ministry’s media footprint, reaching Muslim communities, expanding discipleship in the Muslim world, doubling the ministry’s satellite television audience, hosting evangelistic events, and connecting with Millennials and Generation Z.

More information on Vision 2025 is available here.

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