Artificial intelligence (AI) is no longer a concept of the future—it’s here, transforming all forms of communication. AI presents both opportunities and challenges, and understanding its role through a biblical lens is essential.
“AI is transforming the way we connect, communicate, and share the Gospel,” said Matthew Potter, co-founder of Pray.com. “As Christian leaders, we have a responsibility to engage with this technology thoughtfully—ensuring it aligns with biblical values and serves as a tool for discipleship, evangelism, and outreach.”
At NRB 2025, join respected leaders at a two-part panel discussion to equip ministry leaders, broadcasters, and content creators with a scriptural foundation for using AI in a way that aligns with their faith. Potter will moderate the discussions, “A Biblical Perspective on AI” and “Transforming Ministry with AI.”
“If we don’t take an active role in shaping AI’s use in Christian communication,” says Potter, “we risk allowing secular perspectives to dictate how technology impacts faith-based content.”
This forum will provide attendees with a biblical foundation for using AI in ministry, rooted in principles of wisdom (James 1:5), stewardship (Genesis 1:28), and discernment (1 John 4:1).
“By focusing on these biblical principles, the panel will help Christian communicators harness AI in a way that strengthens, rather than dilutes, the message of Christ,” Potter explained.
Beyond the theological framework, this discussion will offer actionable insights for ministries seeking to expand their reach and effectiveness. Attendees will learn how AI can increase monthly giving, save costs by consolidating digital tools, automate content distribution, enhance engagement, and break language barriers with real-time translation.
“By leveraging AI, ministries can expand their impact while being better stewards of their time and financial resources—allowing them to focus more on their calling and less on digital logistics,” says Potter.
Matthew Potter, co-founder of Pray.com, will moderate the panel discussion. Pray.com is the world’s #1 faith-based app, driven by a mission to grow faith and cultivate community. Potter brings expertise in the areas of strategizing change, building tech products and apps, and finding markets in the continuously evolving technology industry. He also created Homestack, a white-label real estate app before stepping down to become a founder at Pray. Apart from Homestack and Pray, he has developed more than 6,000 apps and is devoted to applying his expertise to do something bigger for the Kingdom of God. Potter studied at Boise State University.
Potter will be joined by leading experts in value-based media, tech, and communications:
- Ryan Beck is co-founder and chief technology officer at Pray.com, bringing expertise in computer science, software engineering, and theological studies. Growing up in difficult circumstances, Beck got involved with drugs at an early age, winding up in prison. There, a fellow inmate encouraged him to turn his life around, introducing him to the Bible. Afterward, he attended Calvary Bible College, eventually pursuing a double-major in philosophy and computer science at Calvin College, developing skills to serve organizations operating at the intersection of technology and faith.
- Steele Billings is chief AI officer at Gloo AI. Billings’ team at Gloo is responsible for fostering innovation across the faith ecosystem by investing in and incubating next generation faith technologies. While at Gloo, Billings has launched and led the AI & the Church Initiative, which included a first-of-its-kind 25 million dollar fund for the responsible research and development around AI. Billings’ top focus continues to be on how we can use advanced technologies to spread the message of Christ and help people flourish. Billings lives in Memphis, Tenn. with his wife Jacqueline, his son Noah, and his daughter Sutton.
- Chase B. Cappo is the director of the AI Enterprise Division at Gloo AI. Cappo entered this position following the merger of his startup, FaithAssistant.com. The Gloo AI platform now creates smart assistants for churches, schools, ministries, and Christian media. Chase also co-founded BibleChat.Ai, the first Bible-based chatbot with downloads in more than 200 countries with more than 10 million messages. A West Point graduate with Airborne Ranger training, he served as a U.S. Army Officer before joining Goldman Sachs and leaving as a vice president. Holding a master’s in economics, Cappo lives in Grapevine, Texas with his wife Samantha and their sons Cato and Pax and lead a life group and Bible study.
- Kenny Jahng is editor in chief & founder at ChurchTechToday.com and AIforChurchLeaders.com. Jahng is a fully certified StoryBrand copywriting consultant to nonprofits and churches and leads ARTofEngagement.org, a boutique content marketing agency for ministries. Kenny’s team has helped world-class ministries, including the American Bible Society, California Baptist University, Redeemer Presbyterian Church, the United Methodist Church, and World Impact. He earned a master’s degree from Columbia Business School, master of divinity from Princeton Seminary, and bachelor’s degree from Duke University. You can connect with Kenny @KennyJahng on Tiktok or Instagram, KennyJahng.com, or on LinkedIn. Or request a meeting with him via ARTofEngagement.org.
- Iván León is founder & chief strategist at Kerux Group, Inc. León is an accomplished cross-cultural marketing strategist and is credited with making GodTube.com and Logos Bible Software irresistible among Hispanics. Through his leadership, GodTube gained half a million Spanish registered users in its first year, and Logos online sales grew 400 hundred percent during his five-year tenure. Drawing from this wealth of experience, he founded Kerux Group, an agency that partners with ministries to effectively attract and engage the Hispanic population, which is the largest and most influential minority in the United States, currently standing at 58 million. As the chief strategist, he leads a seasoned team of content creators and campaign activators that come alongside organizations such as FamilyLife, Back to the Bible, and HarperCollins to help them connect to Hispanics with authenticity.
- Nils Smith is chief strategist of social media and innovation at Dunham & Company, a fundraising, media, and marketing agency. He is a renowned expert in ministry and nonprofit marketing, specializing in the innovative use of social media, artificial intelligence, and cryptocurrency/Web3 technologies. With a rich background in helping organizations navigate the digital landscape, Smith brings a wealth of knowledge and practical insight. He is the author of Crypto for Good: Demystifying Cryptocurrencies for Nonprofits and The Social Media Guide. Nils lives in New York City with his wife of 20 years and their two daughters.
Don’t miss this important forum to learn how to shape your message for the growing world of online media. This will be a two-part discussion taking place on Thursday, February 27.
A Biblical Perspective on AI: There’s no way to avoid it, how can we use it safely for the Gospel?
- Thursday, February 27, 9:00–9:45 a.m.
- Moderated by Potter and featuring Beck, Billings, Cappo, Jahng, and Smith.
- Add the forum to your schedule at this link.
Transforming Ministry with AI: How AI can help fulfill the great commission, drive new donors, and steward finances
- Thursday, February 27, 9:45–10:30 a.m.
- Moderated by Potter and featuring Beck, Cappo, León, and Smith.
- Add the forum to your schedule at this link.
The NRB 2025 International Christian Media Convention is in Grapevine, Texas, February 24–27, 2025. Register at nrbconvention.org.