#GivingTuesdayNow: Day of Global Action for Giving, Unity in Response to COVID-19

NRB | April 16, 2020 | Encouragement

The movement behind #GivingTuesday has launched #GivingTuesdayNow, a global day of giving in response to the unprecedented needs caused by COVID-19.

The day, May 5, is designed to drive an influx of generosity, citizen engagement, business and philanthropy activation, and support for communities and nonprofits around the world.

“The global day of action will rally people around the world to tap into the power of human connection and strengthen communities at the grassroots level,” reported the team behind #GivingTuesday in a blog post. “Communities are encouraged to take action on behalf of first responders, as well as the world’s other – often forgotten – frontline workers: the nonprofits and community organizations that feed, house, educate, and nurture neighbors impacted by the global pandemic.

“The social sector is in crisis at the very moment the world needs it most, and GivingTuesday stands ready to rally the world at this critical time,” they added.

On the last GivingTuesday – December 3, 2019 – the global giving day generated $2 billion in giving, just in the United States, and inspired millions of people worldwide to volunteer, perform countless acts of kindness, and donate their voices, time, money, and goods. The additional giving day planned for May 5, 2020, is being deployed in response to needs expressed by communities and leaders around the world.

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