An #NRB2023 Talks and Workshops Itinerary for Broadcasters

NRB | February 9, 2023 | NRB News

Just steps away from the main stage at the NRB International Christian Media Convention, Christian media professionals will have dozens of opportunities to sharpen their skills by attending industry-specific, topical panels on the NRB 2023 Talks and Workshops stages.

These focused, deep-dive breakout sessions with subject matter experts will address a full slate of relevant topics for Christians in the fields of broadcasting, digital outreach, media leadership, fundraising, and more.

Broadcasters should take special note of the following sessions:

Workshops

Risk Assessment in the Age of Deplatforming
Tuesday, May 23, from 10:15 AM – 11:00 AM

Moderated by Yvonne Carlson (Chief Technology Officer at Global Media Outreach), panelists Nathan A. Berkeley (Communications Director and Research Coordinator at Religious Freedom Institute), Ed Pearce (co-founder of The Lion’s Den), and Ross Stonecipher (Senior Director of Information Technology at Samaritan’s Purse) will discuss whether reliance on Big Tech puts your ministry or organization at risk.

Beyond Broadcast: Creating a Compelling Radio Station App
Tuesday, May 23, from 12:15 PM – 1:00 PM

Moderated by Yvonne Carlson (Chief Technology Officer at Global Media Outreach), panelists Juan Galdamez(Senior Director of Broadcast Strategy & Business Development at XPERI), Fred Jacobs (President of Jacobs Media), and Justin Tarsiuk (Director of Partnerships at Subsplash) will discuss how radio stations can lean into mobile-first strategies, understand audience expectations, and create compelling radio station apps.

New Revenue Opportunities for Christian Broadcasters Through ATSC 3.0
Tuesday, May 23, from 1:15 PM – 2:00 PM

Moderated by Joshua Weiss Ph.D. ABD (Co-Founder & CEO of ARK Multicasting, Inc.), panelists Mark Andrew Aitken (President of ONE Media and Senior Vice President of Sinclair Broadcast Group), Ralph Bachofen (Vice President of Sales & Marketing at Triveni Digital), Ali Dernaika (Senior Solutions Architect & Digital Video Services at Hewlett Packard Enterprise), and Imran Syed (Senior RAN Manager at Trilogy NextGen) will help Christian broadcasters understand how the new broadcast standard of NextGen TV (ATSC 3.0) can help them generate new revenue streams.

Sales & Revenue: Commercial Underwriting
Tuesday, May 23, from 10:15 AM – 11:00 AM

The best media sellers understand that to write more and larger orders more often, it is imperative to find out what a prospect wants to have happen, and then demonstrate that investing with their offerings will give the prospect the best chance to make those things happen. In this session, Mark D. Levy, President of Revenue Development Resources, will focus on those key questions to ask, how to ask them, and give a quick primer on “the language of business.”

FCC Engagement
Wednesday, May 24, from 11:15 AM – 12:00 PM

Moderated by Noelle Garnier (Director of Public Policy & Communications at NRB), panelists Joseph Chautin III (managing partner at Hardy, Carey, Chautin & Baulkin, LLP) and David D. Oxenford (partner at Wilkinson Barker Knauer LLP) will discuss the latest key developments for Christian broadcasters in the regulatory space.

Music Licensing Boot Camp
Wednesday, May 24, from 12:15 AM – 1:00 PM

Description: Are you looking to decode music licensing for your stations, or just want to know why everyone in the music industry seems to be suing everyone else all the time? Join the NRB Music Licensing Committee (NRBMLC) for an informative, fast-paced boot camp with Scott Hunter, Karyn K. Ablin, Eben Fowler, Bill Harrier, and Harv Hendrickson covering key and current music licensing topics for radio broadcasters.

Podcasting: Don’t Leave Home Without it!
Thursday, May 25, from 1:15 PM – 2:00 PM

Moderated by Rob Kirkpatrick (Executive Director at Focus on the Family), panelists Lee Shelton (CEO of Red Ink) and Drew Smith (Senior Product Manager at Moody Radio) will answer your questions on podcast production, content, and distribution.

NRB Talks

No Time to Go Wobbly on Jesus –– How to Relate to the Audience and the Current Cultural Moment
Tuesday, May 23, from 11:15 AM – 12:00 PM

The culture we are speaking into has changed dramatically, and we must fundamentally re-think how we communicate. Brant Hansen (author and radio personality of “The Brant Hansen Show”) will talk about the changes he’s made in his own approach as a syndicated radio host and author and how it’s driving audience growth.

Total Digital Transformation of a Traditional Media Ministry
Tuesday, May 23, from 2:15 PM – 3:00 PM

Nathan W. Bingham (Vice President of Ministry Engagement at Ligonier Ministries) will share digital transformation lessons from a fifty-year-old ministry seeking to serve every age and stage of the Christian life.

To explore other Talks and Workshops topics and view the full convention schedule, click here. Don’t wait to finalize your NRB Convention plans: Register for the NRB 2023 International Christian Media Convention at the Orlando World Center Marriott before rates increase on April 14!

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