|For Immediate Release
June 3, 2010
Washington, D.C. – Today the National Religious Broadcasters (NRB) filed Reply Comments with the FCC, urging the Commission to not eliminate “Must Carry” during any reevaluation of retransmission consent rules. Religious television broadcasters – many of whom are non-profit/non-commercial – have a deeply vested interest in “Must Carry” since they are not in a position to negotiate for retransmission fees. History also demonstrates that most religious programming would disappear from cable television if “Must Carry” is eliminated.
Religious programming serves an important purpose. “The critical ‘Must Carry’ rules allow local religious television broadcasters to offer programs…that reaffirm the values of American society,” says Dr. Frank Wright, President & CEO of NRB. “They are able to pair with religious, children’s, civic, and other program providers to offer the American consumer the wholesome programming so often lacking today.”
Not only does religious programming meet “localism” criteria by providing news and information services, but it also meets the needs of a large demographic of viewers. “Those religious viewers do not add to the average cost of a cable bill,” says NRB Sr. Vice President and General Counsel Craig Parshall, “but they, along with non-commercial religious television broadcasters, would be substantially underserved and therefore economically disadvantaged if ‘Must Carry’ is eradicated.”
The National Religious Broadcasters (NRB) is a non-partisan, international association of Christian communicators whose member organizations represent millions of listeners, viewers, and readers. Our mission is to keep the doors of electronic media open for the spread of the Gospel. In addition to promoting standards of excellence, integrity, and accountability, NRB provides networking, educational, ministry, and fellowship opportunities for its members. Learn more at www.nrb.org.
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