|For Immediate Release
January 10, 2012
Manassas, VA – The Billy Graham Evangelistic Association (BGEA) will receive the prestigious NRB Best Television Mixed Media Campaign Award February 21st at the NRB 2012 Convention & Exposition for Rock the Range.
“BGEA successfully promoted the Rock the Range concert event through the Denver media and social media channels, and as a result 1,500 lost people accepted God’s gift of salvation,” said NRB President & CEO Dr. Frank Wright. “Using all forms of media, in this country and abroad, they have been faithful to proclaim the Gospel so that all the world might hear.”
In August 2011, BGEA partnered with the local Denver church community to launch Rock the Range. This two-day evangelistic festival event drew a cumulative attendance of 28,200. Performing artists including Michael W. Smith, Skillet, and The Afters rocked the stage, and Franklin Graham presented the Gospel. As a result, more than 1,500 people indicated that they made decisions for Christ. To promote Rock the Range, BGEA used multiple platforms that included website, video, radio, mobile, social media, print, and billboard marketing.
The Best Television Mixed Media Campaign must consist of four to seven executions of a common theme. Including the base television example, the campaign may include expressing the message on multiple platforms such as social media, print, radio, interactive, web, applications and/or direct marketing executions of the theme. Use of the "Four Screens" - TV, Computer, Mobile and Environmental - is highly encouraged.
The National Religious Broadcasters (NRB) is a non-partisan, international association of Christian communicators whose member organizations represent millions of listeners, viewers, and readers. Our mission is to advance biblical truth; to promote media excellence; and to defend free speech. In addition to promoting standards of excellence, integrity, and accountability, NRB provides networking, educational, ministry, and fellowship opportunities for its members. Learn more at www.nrb.org.
About The NRB Convention
The annual Convention & Exposition is the largest nationally and internationally recognized event dedicated solely to assist those in the field of Christian communications. The dynamic Exposition consists of nearly 300 companies and is an active marketplace for those seeking tools and services to expand their ministries. NRB 2012 is being held at the Gaylord Opryland Resort and Convention Center in Nashville, TN, February 18-21, 2012. For registration and other Convention information go to: www.nrbconvention.org
National Religious Broadcasters
9510 Technology Drive
Manassas, VA 20110