|For Immediate Release
Janurary 28, 2013
Manassas, VA – Focus on the Family will receive the 2013 NRB Media Award for Best Use of Social Media on Tuesday, March 5, at the NRB 2013 Convention & Exposition.
The NRB Best Use of Social Media Award is presented each year to a Christian radio station, television station, ministry or other Christian organization that, through strategic planning, has effectively used the technology of social media for promotion of a product, service, or group, thereby fulfilling the mission of the organization. This year, the judges named Focus on the Family the winner of the award for its “Today I Will” campaign.
“For nearly four decades, Focus on the Family has been dedicated to helping families thrive by providing excellent assistance and resources,” noted NRB President & CEO Dr. Frank Wright. “In encouraging families to be intentional about building stronger bonds ‘one moment at a time,’ the ministry is impacting families for generations.”
“Today I Will” was a creative and strategic campaign to touch on the felt needs of parents and families as they launched back into a new school year. The main message of the campaign is that the strongest families are built one moment at a time. Small, everyday decisions add up, and Focus on the Family is here to help parents and families get started.
The ministry effectively promoted the "Today I Will" campaign by utilizing social media channels such as Facebook, Twitter and Pinterest to get people to go to the landing page, engage with content, and download an interactive PDF. They also created a Facebook app that gave users the ability to place a “Today, I Will” sticker on their photo and post it on their wall.
About NRB The National Religious Broadcasters (NRB) is a non-partisan, international association of Christian communicators whose member organizations represent millions of listeners, viewers, and readers. Our mission is to advance biblical truth; to promote media excellence; and to defend free speech. In addition to promoting standards of excellence, integrity, and accountability, NRB provides networking, educational, ministry, and fellowship opportunities for its members. Learn more at www.nrb.org.
About the NRB Convention The annual NRB Convention & Exposition is the largest nationally and internationally recognized event dedicated solely to assist those in the field of Christian communications. The dynamic Exposition consists of around 200 companies and is an active marketplace for those seeking tools and services to expand their organizations. NRB 2013 will be held at the Gaylord Opryland Resort and Convention Center in Nashville, TN, March 2-5, 2013. For more information, go to www.nrbconvention.org.
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