|For Immediate Release
January 9, 2013
Manassas, VA– Ambassador Advertising Agency will receive the prestigious NRB Milestone Award during the Awards Dinner on Tuesday, March 5, at the NRB 2013 Convention & Exposition.
The NRB Milestone Award is presented each year at the annual NRB Convention to pioneers in Christian communications who have demonstrated exemplary service in the industry for five decades or more. This year, Ambassador Advertising Agency marks 54 years since its launch in 1959.
“Ambassador Advertising’s philosophy is that the agency’s expertise is meant to facilitate for the communicators they serve, typically in a behind-the-scenes manner,” noted NRB President & CEO Dr. Frank Wright. “In keeping with this philosophy, Ambassador Advertising has, for more than 50 years now, helped accomplish the greatest impact for those gifted men and women communicating God's truth through media ventures.”
Ambassador Advertising Agency was founded by Al Sanders, a longtime NRB Board Member who launched the agency in 1959 while still an employee of Biola University, primarily to serve the school's historic radio program, The Biola Hour.
A decade later, Sanders left Biola to become the host for the Radio Bible Class television production, Day of Discovery. The ensuing 15-year relationship ultimately led to his role as Executive Producer/Director of the telecast and agency representation for both television and radio outreaches of the Grand Rapids-based ministry.
In 1977, Sanders was the facilitator in bringing Chuck Swindoll's teaching messages to radio audiences. A few years later, Sanders helped Dr. James Dobson and Focus on the Family begin a daily quarter-hour broadcast. Other broadcast endeavors Ambassador was privileged to launch include FamilyLife Today (Dennis Rainey) and Renewing Your Mind (R.C. Sproul).
Over the course of 50+ years, the agency has had the unique opportunity to serve many outstanding broadcast ministries. Today, its staff of committed individuals works hand-in-hand with more than 20 media ministries and publishing organizations to ensure good stewardship, expert production, and comprehensive outreach to their constituencies.
About NRB The National Religious Broadcasters (NRB) is a non-partisan, international association of Christian communicators whose member organizations represent millions of listeners, viewers, and readers. Our mission is to advance biblical truth; to promote media excellence; and to defend free speech. In addition to promoting standards of excellence, integrity, and accountability, NRB provides networking, educational, ministry, and fellowship opportunities for its members. Learn more at www.nrb.org.
About the NRB Convention The annual NRB Convention & Exposition is the largest nationally and internationally recognized event dedicated solely to assist those in the field of Christian communications. The dynamic Exposition consists of around 200 companies and is an active marketplace for those seeking tools and services to expand their organizations. NRB 2013 will be held at the Gaylord Opryland Resort and Convention Center in Nashville, TN, March 2-5, 2013. For more information, go to www.nrbconvention.org.
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