June 17, 2010


At Home With the Lord
By Laurel A. MacLeod, Director of Communications

"Encourager, teacher, godly example, and friend – all these and more can be said of Ron Hembree,” said Dr. Frank Wright, President & CEO of NRB, in response to the news of Hembree’s sudden passing last Thursday evening. “Loved and respected by many in the NRB, Ron's steady leadership and optimistic outlook will be sorely missed."

As the President of Cornerstone TeleVision (CTV), an NRB Board Member, and Founder of Good Friends, Inc., Hembree was, indeed, loved by many. One friend described him to the Pittsburgh Post-Gazette as “the most godly” man he had ever known. Hembree’s commitment to the Gospel was also legendary. He began his career writing for the national headquarters of the Assemblies of God, and then as a news editor for KWTO radio in Springfield, MO. Hembree continued writing hundreds of articles that were widely published in Billy Graham’s Decision magazine, Christian Life, and many others. He also published over 70 books, but despite his commitment to writing, Hembree also felt a strong call to Christian television. His first daily Bible study program, Rejoice (1979-1989), was only the beginning of a long career in television program production.

One of Hembree’s signature programs on CTV was Quick Study, which led viewers through the Bible in one year. His passion was to use the “Quick Study” method to help people establish daily Bible reading through the study of small portions of Scripture that are easy to digest. That program is still running after 20 years, and Hembree had just wrapped up filming for 11 new episodes of Quick Study only hours before his passing. “Everything he did in life revolved around ministry and his love for the Lord,” said son Chad Hembree.
Craig Parshall, NRB Sr. Vice President and General Counsel, echoed that sentiment. "I had the privilege over many years of getting to know Ron Hembree through Cornerstone TV, as well as knowing him as a friend. Ron had a zeal for the Lord, a profound appreciation for the impact of Christian television, and a clear understanding of the issues that confronted those in Gospel broadcasting. His labors in God's vineyard, I am sure, will continue to yield a great harvest for years to come."

Survived by his wife, Cathy, his mother, Lucy, six children, and six grandchildren, Hembree’s memorial service will be held at Cornerstone ministries in Delmont, PA, on July 7th at 11:00 a.m. Click here for more information about the Memorial Service and Cornerstone TeleVision.

PHOTO ABOVE:  Ron Hembree, (1938-2010), President of Cornerstone TeleVision. Photograph courtesy of Cornerstone TeleVision.

The DISCLOSE Act will place massive regulatory burdens on non-profits.

Film Release 
Be one of the first to view the film trailer for The Voyage of the Dawn Treader!

Member News
NRB Executive Committee Member Bill Blount receives award from Nautel.

Et Cetera
Spotlighting the Salvation Army - demonstrating Christ's love for more than 130 years.

Highlighting George Washington's Sacred Fire. Purchase it from the NRB Store today!
Join NRB at the upcoming Research Symposium and Advisory Council meeting at the end of this month.




DISCLOSE Act Needs a Razor
By Craig L. Parshall, Sr. Vice President & General Counsel

Democrats are trying to force a vote in the House of Representatives this week on something called the “Democracy is Strengthened by Casting Light on Spending in Election” (or DISCLOSE) Act. It is their attempt to reverse the Supreme Court’s decision in Citizens United vs. Federal Election Commission, where the High Court struck down a campaign “reform” law that had radically restricted the ability of corporations to air campaign ads. It also reached non-profit entities like the group in that case, which had been prohibited by that law from airing a documentary critical of Hillary Clinton during the presidential primary because it would have run too close to the election. Happily, the Supreme Court did the right thing and struck down the law as a blatant violation of free speech. Now Democrats are trying it again with another piece of legislation, but the complex burdens placed on advocacy groups by the new DISCLOSE Act are mind-boggling. While considering all of this I couldn’t help but be reminded of a 14th century Franciscan logician and theologian by the name of William of Ockham. But more on that later.

Take a look at the onerous tangle of regulations that this bill could place on advocacy organizations:
  • During an election, corporations and non-profits would face stringent procedures for corporate advertising. The electioneering window, once opened, would continue through to the general election. So because presidential primaries fall well before the election, the restrictions could conceivably be in place for over a year.
  • In a precedent-setting exemption, the DISCLOSE Act would, for the first time, restrict the activities of non-profits and companies while giving unions a veritable pass. Opponents point out how unfair that is: unions recently spent over $10 million in an unsuccessful bid to defeat Arkansas Senator Blanche Lincoln in the Democratic primary.
  • For the first time it requires CEOs of organizations to appear on-camera stating that they "approve” advertisements. Those familiar with how political fundraising works say this may be a calculated attempt to intimidate involvement of organization heads from political involvement. One Democrat supporter of DISCLOSE admitted that the law is deliberately designed to have a “deterrent effect.”
  • The top donor to a covered advocacy organization, who might not have even donated any money for a particular campaign ad, would nevertheless be required to appear in the commercial and to provide the public with information on those who are funding the commercial. Also, a TV ad would have to list the top five funders to the organization, and radio ads would have to disclose the top two funders.
  • In the Senate version of the DISCLOSE Act, the FCC would be given new powers to patrol the airways during elections to make sure that stations are being fair in the way they are handling political ads.
So, what is wrong with all this forced disclosure of names of people who support organizations? Just this – as the Supreme Court has noted repeatedly, it becomes an effective bludgeon to intimidate the Free Speech and Freedom of Association rights of American citizens. Here at NRB we feel so strongly about the DISCLOSE Act that our President and CEO Dr. Frank Wright wrote a letter to members of the House, urging them to vote “NO.”

But what about Friar William of Ockham back in the 1300’s? He is credited (perhaps more generously than necessary) with conjuring up the philosophical theorem known as “Ockham’s Razor.” Simply stated, this rule says that when two or more theories are equal in merit, the choice should fall to the one that is the simplest. While that theorem doesn’t always apply to every (or even most) areas of life, Congress and our federal government could certainly use a healthy dose of that ancient “razor.” With the DISCLOSE Act they are considering burying free expression during elections under a mountain of regulation. At the same time, the FCC is considering complex ways to govern the Internet. It is also poised to create a monolithic system of “national broadband” that would have an appetite for wireless spectrum so vast that folks in Washington are wondering how to satisfy it. Complex regulations in these areas have a habit of suffocating First Amendment liberties, and punishing average Americans for civic involvement. But then again, maybe a more “modern” source of wisdom for Congress is needed, rather than a 14th century friar. So how about someone closer to America’s founding, like Ralph Waldo Emerson? Here was his famous edict: “Simplify! Simplify!”   


NRB Today Readers Will See It First
Today, Christian media are the only outlets getting the first glimpse of the film trailer for The Voyage of the Dawn Treader. This long-anticipated third release in the Chronicles of Narnia motion picture series will debut in theaters on December 10, 2010.
A remake of the C.S. Lewis classic, The Voyage of the Dawn Treader features Edmund and Lucy Pevensie, their cousin Eustace, and Narnian Prince Caspian taking the adventure of a lifetime on a Narnian ship, the Dawn Treader. It’s presented by 20th Century Fox and Walden Media, and directed by Michael Apted (“Amazing Grace.”).

Special thanks to Grace Hill Media, which has lined up more than 100 Christian media outlets to be first in line to view this trailer. Click here to view the trailer, and here to contact Grace Hill Media.


Bill Blount Wins Prize from Nautel
Congratulations to Bill Blount, President of Blount Communications Group and NRB Executive Committee Member, for the prize-winning story he submitted to Nautel. In it, Blount tells how he survived both 12-foot floods and catastrophic transmitter failure because of the support and help of Nautel. “Nautel has been more than a transmitter manufacturer to us,” says Blount. “They have become a great friend, coming to our rescue and helping where they could to restore our facilities when we were ‘down and out’.” You can read Blount’s account here, or click here for more information about Blount Communications.


Member Spotlight: Salvation Army
The Salvation Army has been actively serving in the United States for 130 years with the mission of preaching the gospel of Jesus Christ and meeting human needs in His name without discrimination. It is an evangelical part of the universal Christian Church, faithfully proclaiming the message of the Bible and motivated in its ministry by the love of God.

The organization’s founding dates back to 1865 in London, England by former Methodist minister William Booth. Booth abandoned the conventional concept of a church and a pulpit, instead taking his message of spiritual salvation directly to the people – in particular the homeless, the hungry, and the destitute of Victorian-era London.

PHOTO ABOVE: Commissioner Israel L. Gaither, National Commander of the Salvation Army in the U.S.

Read more…


George Washington’s Sacred Fire
By Dr. Peter Lillback and Jerry Newcombe
On May 17, 2010, Glenn Beck featured the book George Washington’s Sacred Fire on his radio program. “…I don’t ever talk about books and tell you to go out and buy them unless I really, really like them,” said Beck. “I’m telling you every American should own this book.”

In 2006, Dr. Peter Lillback and NRB Member Jerry Newcombe, Sr. Producer at Coral Ridge Ministries, co-authored George Washington’s Sacred Fire. Using primary sources and listing all source documents in exhaustive notes, Lillback and Newcombe provide a clear and convincing answer to the question: Was George Washington a deist? The answer is a resounding NO. Not only was George Washington a Christian, but this book serves as a valuable resource to de-bunk the myths that have been spread about him in recent centuries.

George Washington’s Sacred Fire is currently #9 on Amazon’s bestseller list, and you can purchase it from the NRB Store here.

Visit our store...

June 29-30, 2010 | Gaylord Texan Resort | Grapevine, Texas

The next generation’s impact on the realms of faith, technology, media usage, and giving will have a profound impact on how you run your ministries.

Attend the 2010 NRB Research Symposium June 29-30 in Dallas and learn more about:

How the giving patterns of the next generation will impact current funding models and what you need to do to adjust as they mature.

Panel #4: New Funding Models
Moderator: RICK DUNHAM, President and CEO, Dunham+Company
Rick Dunham has been an active member of NRB for the past 29 years and over that time has provided strategic media and fundraising counsel to numerous NRB member organizations. Today, Dunham+Company serves Christian ministries in the US, UK, Continental Europe, South Africa, Australia, and New Zealand.

Panelist: KN MOY, Senior Vice President of Insight and Innovation, Masterworks
Kn Moy has over two decades of experience as a marketing strategist, a full complement of leading industry awards and the respect of peers around the country. Kn leads the Masterworks team that is responsible for driving innovation through technology integration in order to help clients achieve better, faster, and more sustainable results. Today he leads efforts at Masterworks to redefine constituent loyalty through the passionate belief that the experiences that donors have can transform them into lifelong advocates. Kn joined Masterworks in 1996, and two years later launched HighPoint Solutions. While at HighPoint Solutions, he pioneered integrated, multi-channel marketing strategies for clients. Prior to that, Kn was a leader in World Vision’s creative resources department for 12 years and also the Chief Creative Officer and Senior Strategist for the largest direct marketing agency working with nonprofit organizations in the U.S.

Panelist: DIRK RINKER, President and CEO, Campbell Rinker
Dirk Rinker is President and CEO of Campbell Rinker, a firm that concentrates on marketing research for the non-profit world. Dirk has been active in the areas of donor research and direct marketing analysis since 1983. He has been with Campbell Rinker for ten years, helping clients understand and act on the attitudes, behavior and preferences of their most vital constituencies. His efforts have aided the fundraising, branding and donor communications strategies of hundreds of organizations, including Focus on the Family, Campus Crusade, Back to the Bible, The Alternative, Turning Point, FamilyLife, Coral Ridge Ministries, Crown Financial Ministries, World Vision US, and many others. Dirk earned his B.A. in Advertising with honors from San Jose State University. He speaks frequently at conferences for non-profits on marketing research and direct marketing topics.

Panelist: CHRIS WILSON, Founder and CEO, Wilson Research Strategies
Chris Wilson is widely recognized as one of the world’s leading and most credible public opinion research and research-based strategic consultants. He has conducted thousands of public opinion surveys for hundreds of non-profits, learning institutions, companies and political organizations. Chris specializes in opinion research geared toward winning campaigns, be they political or corporate, donor acquisition, product challenges, public issue contests or legislative battles. He understands that to win, messages and issues must burn through the clutter and reach their target audience. Chris is able to identify and overcome obstacles through targeted communication based on strategically researched solutions. A frequent lecturer on research, strategy and national trends, he is a graduate of the University of Oklahoma and Georgetown University.

You can visit www.nrbresearchsymposium.org to register or for more information on the schedule or speakers.  You will also receive special reduced room rates at the Gaylord Texan when making your lodging reservations.  NOTE: Only NRB members may register to attend.
Sponsored by Back to the Bible.

Advisory Council Meetings Coming in June
Would you like to tell us how you think NRB can better serve the field of Christian communications – and enjoy the fellowship of like-minded professionals in your industry at the same time? Then come to the Gaylord Texan in Dallas, June 30th – July 1st, to participate in the NRB Advisory Council Meetings in your area of expertise: Radio, Television, Internet, Church Media, International, or Intercollegiate. As you serve on an NRB Advisory Council, you’ll provide action-oriented input on:

•    the NRB Convention’s educational sessions
•    your industry’s reception at the NRB Convention
•    the NRB print and electronic communiqués
•    NRB Media Awards categories and criteria
•    NRB research initiatives
•    NRB membership benefits

Plus, you and your organization will benefit by:

•    interacting with gifted people in your industry
•    networking with a wide cross-section within Christian media
•    developing new leadership skills through growth opportunities

At the annual Advisory Council Meetings, you can give input into how NRB’s committees should serve your industry, even if you’re not yet a member of NRB. After all, who can better tell us what you and your organization need…than you?

Contact membership@nrb.org for more details.




A compilation of timely news that's of critical importance to Christian communicators. Updated several times daily.

The President's blog considers the factors that influence our efforts to use electronic media for the cause of Christ.

The Chairman's Page considers how we can re-focus ourselves and our actions back to our scriptural heritage.
Read More..


Does Your Organization Deserve the least Legal Protection or the BEST?


NRB’s new legal resource, The Guardian Group, is designed specifically with the NRB member organization in mind. We know in the past you’ve probably used a system to minimize legal liability and avoid costly mistakes, but these are extraordinary times, with unprecedented threats ahead. Membership in The Guardian Group will entitle you to breaking news and information about those threats, free representation on NRB-related legal cases and issues, and pro-active ways to avoid legal “land mines."
Further details... 



Join a select group of leaders in supporting NRB’s efforts to preserve your rights in Washington, D.C.


National Religious Broadcasters
9510 Technology Dr.
 Manassas, VA 20110
f. 703.330.7100
©2010 National Religious Broadcasters
All Rights Reserved


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