March 11, 2014
Salem Communications has released research data it commissioned in the largest research project ever done on the habits and patterns of Christian Teaching and Talk listeners across the country. Nielsen conducted the study of 350 Salem Teach and Talk listeners across both PPM and diary markets with Edison Research. Salem’s study talked to the listeners of Christian formatted talk stations owned by Salem and other companies, to determine who they are, why they listen, and how they listen:
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