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Eye on Zion: New Testament tourism

May 23, 2014

A few months ago, I was in Nashville for the massive Christian broadcasters’ conference known as the NRB.

Maybe not surprisingly, there were a lot of Israelis at the conference, hawking their wares to this lucrative, pro-Israel market.

One of the largest displays on the expo floor was the information booth and lounge of the Israeli Tourism Ministry, a fun place to meet people and get some kosher Israeli chocolate in the huge and not-so-kosher Gaylord Opryland Resort & Convention Center. Tourism Minister Uzi Landau himself was on hand to meet and greet pastors and Christian media in the hopes of getting them interested in bringing more groups to Israel.



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