HOME > NEWSROOM > ARTICLES > TrueSense Marketing Acquires Scott Wilder Productions

TrueSense Marketing Acquires Scott Wilder Productions

True Sense MarketingTrueSense Marketing has acquired Scott Wilder Productions, and Wilder, a noted Christian broadcaster, will serve as the fundraising agency’s Director of Broadcast Production, according to a recent announcement.

According to TrueSense, the acquisition is expected to enhance agency’sability to engage with donors more extensively through broadcast channels and to integrate broadcast with other online and offline media to reach wider and more varied donor audiences.

“Scott’s company is built around his unique talent for connecting with a broadcast audience at the heart and head level, so they’re motivated to take action,” said TrueSense Marketing Principal Steven Busheé. “With his production company now blended into TrueSense, these broadcast capabilities will mesh with the media we’re using. That’s significant because our success with multichannel fundraising is built on being where donors are and respecting their media preferences.”

Over the years, Wilder has made more than 15 trips overseas to create in-the-field radio broadcasts and programs that engage donors. He has been credited for having the unique ability to convey the essence of the ministry’s work to listeners and give them the sense that they’re right there with him. In addition to consulting on the use of broadcast to reach donors, Wilder is able to relate his personal experiences about his work in the field, including:

  • True stories of smuggling Bibles across the borders of Middle Eastern and communist countries.
  • Firsthand reports from persecuted Christians about how they draw strength and courage in their suffering through God’s Word.
  • Tools and processes for providing support, guidance, and Scripture resources to people in prison around the world.
  • Bible-based literacy programs that give people around the world the gift of reading along with the Good News of God’s Word.

“This is more than a good fit,” said Wilder, “it’s a match. Broadcast is the missing piece of the puzzle for a lot of ministries, and now with TrueSense Marketing’s abilities in multichannel fundraising, we’ll be able to connect with donors through a whole range of media choices.”

Published: February 6, 2014

Latest News

House Attention to Low-Power, Satellite Television Legislation

NRB members with television ministries may be particularly interested in two happenings this week in the House of Representatives.

NRB Opposes Administration Intolerance

This week the President made good on his promise to LGBT activists to issue an ENDA-like Executive Order applying to federal contractors. Unfortunately, despite widespread concern and...

The Internet Road to Nowhere

Last week, in the detailed comment that NRB filed with the Federal Communication Commission (FCC) on the issue of Internet regulation, this question was raised: What would it profit America to gain the world of digital innovation if, in the process, we end up losing our First Amendment soul?

Persecuted Sudanese Christian Mother Free

Aided by the Italian government, Meriam Ibrahim, her husband, and two young children successfully exited Sudan this week.

NRB 2015 Media Awards: Less Than 2 Weeks Left to Enter!

NRB is currently accepting nominations for the 2015 Annual Media Awards and will be doing so until August 4, 2014. A longstanding hallmark of NRB, the awards program remains one of the association's most valued traditions.

Exhibit Space at the NRB15 Int’l Christian Media Convention Available Now! Get Yours Today!

Want to place your company or ministry in front of thousands of decision-makers in an ever-growing industry? Then consider exhibiting at NRB’s 2015 International Christian Media Convention.

Available Now: Your Organization's Own Private Lounge or Suite at the NRB 2015 Convention!

Need a temporary headquarters for your organization during the NRB 2015 International Christian Media Convention? Then a Hospitality Lounge is for you!

Christian Radio Veteran Barry Armstrong to Head Victory Radio Network

Longtime Christian radio leader and Spirit FM co-founder Barry Armstrong has been called out of retirement to lead Liberty University’s Victory Radio Network as General Manager.

Senate Democrats Try to Torpedo Hobby Lobby Ruling

Dr. Jerry A. Johnson, President & CEO of NRB, had some choice words for Planned Parenthood and others working to radically undermine religious liberty in the Senate this week.

Congressman Calls Out FCC on Broadcast Indecency Enforcement

Congressman James Lankford (R-OK) put the FCC on notice that he was displeased with the Commission’s enforcement against indecency on the broadcast airwaves.

More News