TrueSense Marketing has acquired Scott Wilder Productions, and Wilder, a noted Christian broadcaster, will serve as the fundraising agency’s Director of Broadcast Production, according to a recent announcement.
According to TrueSense, the acquisition is expected to enhance agency’sability to engage with donors more extensively through broadcast channels and to integrate broadcast with other online and offline media to reach wider and more varied donor audiences.
“Scott’s company is built around his unique talent for connecting with a broadcast audience at the heart and head level, so they’re motivated to take action,” said TrueSense Marketing Principal Steven Busheé. “With his production company now blended into TrueSense, these broadcast capabilities will mesh with the media we’re using. That’s significant because our success with multichannel fundraising is built on being where donors are and respecting their media preferences.”
Over the years, Wilder has made more than 15 trips overseas to create in-the-field radio broadcasts and programs that engage donors. He has been credited for having the unique ability to convey the essence of the ministry’s work to listeners and give them the sense that they’re right there with him. In addition to consulting on the use of broadcast to reach donors, Wilder is able to relate his personal experiences about his work in the field, including:
“This is more than a good fit,” said Wilder, “it’s a match. Broadcast is the missing piece of the puzzle for a lot of ministries, and now with TrueSense Marketing’s abilities in multichannel fundraising, we’ll be able to connect with donors through a whole range of media choices.”
Published: February 6, 2014