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The Salvation Army Encouraged by Early Success of SAVN.tv

The Salvation Army has a new Internet "call to action" website called SAVN.tv that seeks to mobilize the Christian community, social activists, and other like-minded people that would be inclined to get involved with the world renowned nonprofit, but need some visual encouragement.

Launched this past September, SAVN.tv provides a cause-oriented generation with the ability and opportunity to get involved directly online through film and video. Moreover, website users will be given the opportunity to create their own personal social media "Mission Station," and get involved physically, financially, spiritually in the mission of their choosing.

"I feel spirit-led to expand Booth’s vision, culturally, geographically and digitally into the 21st Century," stated Commissioner James M. Knaggs, The Salvation Army's Western Territory Commander, referring to the vision of Salvation Army Co-Founder William Booth.

When asked what a Mission Station was back in 1876, Booth had described it as a band of people united together to "christianize" every soul within the selected population that they hope to reach.

For SAVN.tv users, that area will be an entire cyberspace community, Knaggs explained.

"It (SAVN) presents an opportunity for The Salvation Army to be on the virtual missional and evangelical cutting edge," he added.

In addition to introducing potentially millions of non-believers to The Salvation Army, SAVN.tv is expected to bring much needed support from viewers around the world through the "99 cents" donation button that is featured next to every video. By highlighting the message and work of The Salvation Army, SAVN.tv seeks to appeal to the sensitivities and compassion of its viewers and the social media evangelists who are being invited to champion the efforts of the nation's second largest charity.

In the first six months, SAVN.tv reportedly had more than 130,000 page views with each visitor averaging 7.5 minutes per visit.

"These are astounding numbers, especially considering we’ve yet to start any formal marketing campaign," reported SAVN.tv Executive Director Guy Noland.

“We’re really excited about its power and potential," he added. "[T]he results to date [are] already very positive and encouraging.”

More recently, SAVN.tv was added to the Odyssey Networks' all-video “Call on Faith” mobile app, which is available on portable devices including iPhone, iPad, Blackberry, Android, Nook, Kindle Fire and any video-enabled phone.

To see what people are saying about SAVN.tv, click here.

Published: April 11, 2013

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