HOME > NEWSROOM > ARTICLES > Study Shows Power of Radio for Musicians


Study Shows Power of Radio for Musicians

Microphone with moneyIn advance of a House Judiciary Committee hearing this week on music licensing rules, a new study conducted by Nielsen showed a strong correlation between radio airplay and music sales.  Indeed, the report, which examined over-the-air radio, on-demand streaming, satellite radio, and music video, concluded, “Results indicate that radio is more highly correlated with song sales than any metric studied.” 

Dennis Wharton, Executive Vice President of Communications at the National Association of Broadcasters, which commissioned the study, stated, "This study highlights clearly the enormous value that radio airplay provides in promoting music and generating music sales. Local radio remains the premiere platform for exposing new music and generating sales for record labels."

  • Find the study results here.
  • Find video and testimony from this week’s House Judiciary Committee music licensing hearing here.

By Aaron Mercer, Vice President of Government Relations

Published: June 27, 2014

Latest News

2015 NRB Media Awards: August 4 Deadline Approaching!

NRB is still accepting nominations for the 2015 Annual Media Awards, but not for long!

Israel Tourism Commissioner Haim Gutin Promoted to Senior Deputy Director General

Haim Gutin, the Israel Ministry of Tourism (IMOT)’s outgoing Commissioner for North and South America, was honored and recognized by friends and associates last week ahead of his forthcoming return to Jerusalem.

Moody Bible Institute Touts New Moody Bible Commentary

After a more than five-year effort to create a world-class resource for Bible students, the faculty of the Moody Bible Institute has released The Moody Bible Commentary, a single-volume, 2,100-page commentary of the entire Bible designed so any believer who wants to really know God’s Word can easily use it.

Warrior Leadership Summit Draws Hundreds of Native American Young People

Hundreds of Native American young people gathered earlier this month from across North America to grow in their relationship with Jesus Christ.

House Attention to Low-Power, Satellite Television Legislation

NRB members with television ministries may be particularly interested in two happenings this week in the House of Representatives.

NRB Opposes Administration Intolerance

This week the President made good on his promise to LGBT activists to issue an ENDA-like Executive Order applying to federal contractors. Unfortunately, despite widespread concern and...

The Internet Road to Nowhere

Last week, in the detailed comment that NRB filed with the Federal Communication Commission (FCC) on the issue of Internet regulation, this question was raised: What would it profit America to gain the world of digital innovation if, in the process, we end up losing our First Amendment soul?

Persecuted Sudanese Christian Mother Free

Aided by the Italian government, Meriam Ibrahim, her husband, and two young children successfully exited Sudan this week.

NRB 2015 Media Awards: Less Than 2 Weeks Left to Enter!

NRB is currently accepting nominations for the 2015 Annual Media Awards and will be doing so until August 4, 2014. A longstanding hallmark of NRB, the awards program remains one of the association's most valued traditions.

Exhibit Space at the NRB15 Int’l Christian Media Convention Available Now! Get Yours Today!

Want to place your company or ministry in front of thousands of decision-makers in an ever-growing industry? Then consider exhibiting at NRB’s 2015 International Christian Media Convention.

More News