TWR (Trans World Radio) announced on Tuesday that a new transmitter in the Pakistan, Afghanistan, and Northern India (PANI) region is now on the air at full power with a regular broadcast schedule.
According to the organization, full-power programming began on Monday, March 24, and initial reports from listeners in the PANI region have been very encouraging.
Although TWR has been broadcasting in or near the PANI region on shortwave radio for some time now, the new AM transmitter dramatically expands the organization’s impact with enough power to reach a listening audience of more than 200 million people in an area where many have never seen a church or met a Christian.
“This is the PANI project,” explained TWR President Lauren Libby after the construction of the new transmitter last fall. “And while ‘PANI’ is an acronym for the broadcast area of Pakistan, Afghanistan, and Northern India, it is also the Hindi word for ‘water.’ Through PANI, together we will bring the living water of the Gospel to one of the most spiritually dark, hard-to-reach areas of our world.”
In addition to extending its reach, the new transmitter also helps the organization to expand the time it can spend broadcasting the Good News in the region’s key languages, such as Punjabi, Pashto, Sindhi, Urdu, and Dari.
TWR’s biblical programs will introduce listeners to Jesus Christ in the heart languages of the region and present Bible teachings relevant to the cultures and everyday lives of the people.
To reach the potential audience of more than 200 million, TWR has been working with partners Pamir Productions, Feba Radio, and IBRA Media, all of which are committed to sharing Christ with the region. New programs are being developed to address the many problems facing the people, from basic survival and psychological damage to corruption and religious obligations.
“We pray that God will use these programs to open their hearts to the truth,” expressed the organization.
Published: March 27, 2014