HOME > NEWSROOM > ARTICLES > Pediatricians Association Endorses Movieguide's Strategy to Change Entertainment Industry

Pediatricians Association Endorses Movieguide's Strategy to Change Entertainment Industry

MovieGuideThe American Academy of Pediatrics (AAP) has expressed support for the strategy adopted by Movieguide to encourage Hollywood to create more positive content for children and teenagers.

In a revised policy statement released October 28 at its National Conference & Exhibition in Orlando, FL, the AAP advised its 60,000 pediatrics members to "challenge the entertainment industry to create positive content for children and teens, and advocate for strong rules about how products are marketed to youth."

"This is exactly what we've been doing since 1978," commented Dr. Ted Baehr, Chairman of Good News Communications (dba Movieguide: The Family Guide to Movies and Entertainment) and the Christian Film & Television Commission.

A long-time advocate for protecting children and teenagers from the negative effects of Hollywood and the mass media, Dr. Baehr and his organization have been meeting with Hollywood decision makers for 25 years. In 1992, they began the Annual Faith & Values Awards Gala and Report to the Entertainment Industry, which honors those Hollywood artists who make the most family-friendly and most faith-friendly movies and television programs.

"Our work with Hollywood has led to an explosion of more family-friendly movies and more movies with positive Christian content in the last 15 to 20 years," asserted Dr. Baehr, who is also a member of the NRB Board of Directors.

In its policy statement, the AAP also advised pediatricians to "work with schools to encourage media education."

"That's something we've also been doing," said Dr. Baehr, who participated in a team of scholars in the late 1970s at the City University of New York to develop the first media literacy program in the United States.

The AAP also advised parents to monitor and limit their children's media consumption as well as take an "active role in children's media education by co-viewing programs with them and discussing values."

Dr. Baehr has been advocating such parental involvement since he started Good News Communications in 1978.

Published: November 14, 2013

Latest News

National Religious Broadcasters Marks 70th Anniversary

This year marks the 70th anniversary of the National Religious Broadcasters, which was established with the focus of defending and expanding access to electronic media platforms for the Gospel of Jesus Christ.

FCC Chairman Engages on Future of Broadcasting

Federal Communications Commission (FCC) Chairman Tom Wheeler offered his thoughts this week on what the future of broadcasting could...

Supreme Court Turns Down First Amendment Case

The U.S. Supreme Court this week decided not to take up Elane Photography v. Willock, a case in which a professional photographer...

Nearly Half of House Publicly Oppose Performance Tax

Nearly half of all Members of Congress in the U.S. House of Representatives now publicly support the Local Radio Freedom Act...

NRB Chairman Bill Blount Meets, Greets NAB Leaders

Newly elected NRB Chairman Bill Blount had the opportunity this week to meet and speak briefly with the President and CEO of the National Association of Broadcasters as well as its Chairman.

Cornerstone Network Celebrates 35 Years of Broadcasting

Cornerstone Network will mark its 35th anniversary on Tuesday, April 15, and plans to celebrate its history and future with an array of activities, including an on-air celebration, the release of a new book, and the launch of new television programs.

Irreplaceable: Focus on the Family's First-Ever Movie Event on May 6

Irreplaceable, one of the largest initiatives that Focus on the Family has ever undertaken, will be presented one night only in more than 700 select movie theaters around the country.

In Memoriam: Norma Pederson, Wife of Reach Beyond President Wayne Pederson

Norma Pederson, the wife of Reach Beyond President Wayne Pederson, passed away Thursday, April 3, after a yearlong battle with cancer.

Walking with the Enemy: Mark Schmidt Adapts True Decades-Old Story from Nazi-Occupied Hungary

Last week, the Rev. Mark Jenkins, NRB President's Council Member and Minister of Media at Grove Avenue Baptist Church in Richmond, VA, invited several NRB staff to attend a screening of Director Mark Schmidt's Walking with the Enemy, produced by Liberty Studios.

CIN Study Highlighted at Senate Hearing

Following up on a hearing by the Senate Judiciary Committee last week, members of the Senate Commerce Committee began their review of the...

More News