Pediatricians Association Endorses Movieguide's Strategy to Change Entertainment Industry

MovieGuideThe American Academy of Pediatrics (AAP) has expressed support for the strategy adopted by Movieguide to encourage Hollywood to create more positive content for children and teenagers.

In a revised policy statement released October 28 at its National Conference & Exhibition in Orlando, FL, the AAP advised its 60,000 pediatrics members to "challenge the entertainment industry to create positive content for children and teens, and advocate for strong rules about how products are marketed to youth."

"This is exactly what we've been doing since 1978," commented Dr. Ted Baehr, Chairman of Good News Communications (dba Movieguide: The Family Guide to Movies and Entertainment) and the Christian Film & Television Commission.

A long-time advocate for protecting children and teenagers from the negative effects of Hollywood and the mass media, Dr. Baehr and his organization have been meeting with Hollywood decision makers for 25 years. In 1992, they began the Annual Faith & Values Awards Gala and Report to the Entertainment Industry, which honors those Hollywood artists who make the most family-friendly and most faith-friendly movies and television programs.

"Our work with Hollywood has led to an explosion of more family-friendly movies and more movies with positive Christian content in the last 15 to 20 years," asserted Dr. Baehr, who is also a member of the NRB Board of Directors.

In its policy statement, the AAP also advised pediatricians to "work with schools to encourage media education."

"That's something we've also been doing," said Dr. Baehr, who participated in a team of scholars in the late 1970s at the City University of New York to develop the first media literacy program in the United States.

The AAP also advised parents to monitor and limit their children's media consumption as well as take an "active role in children's media education by co-viewing programs with them and discussing values."

Dr. Baehr has been advocating such parental involvement since he started Good News Communications in 1978.

Published: November 14, 2013