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NRB Member Spotlight: KMA/Pursuant

Tom McCabeFor over 30 years, KMA has been the leader in direct response fundraising for faith-based ministries and organizations. The merger of Pursuant and KMA translates to the ability to now offer not only superior direct response fundraising, but the complete spectrum of fully integrated donor development services to faith-based nonprofits.

Using proprietary technologies, KMA’s team of professionals capture and examine donor information, which is utilized to drive strategy.  Our superior, award-winning creative services and strategic capabilities cross all donor giving levels, communication channels, and stages of donor engagement.

Our services include: analytics & modeling, strategic planning services, direct marketing, digital strategy services, and mid-level giving services & major gift services.

KMA’s campaigns result in donor acquisition, retention and reactivation, deepening donor loyalty, reducing attrition, and increased financial support. In short, we are leveraging donor intelligence to develop relevant communication that produces unparalleled financial results and enables greater, life-changing impact in the people they serve.

KMA has served more than 12,000 organizations over the last century, bringing over 1,400 years of collective nonprofit experience to our clients' participation and fundraising challenges.

PHOTO ABOVE: Tom McCabe, KMA President.

Published: September 20, 2012