HOME > NEWSROOM > ARTICLES > Max Lucado, Thomas Nelson, CBA, and The Salvation Army Partner in 'Give Hope Where It Counts' Campaign

Max Lucado, Thomas Nelson, CBA, and The Salvation Army Partner in 'Give Hope Where It Counts' Campaign

You'll Get Through ThisBestselling author and pastor Max Lucado is partnering with his long-time publisher, Thomas Nelson, as well as The Salvation Army and CBA to reach one million broken hearts with the message of his book, You'll Get Through This: Hope and Help for Your Turbulent Times (September 10, 2013).

Through the "Give Hope Where It Counts" campaign, Christian retailers are selling a special Salvation Army edition of You'll Get Through This, which will be distributed to those in need of the message most. The special edition will include an introductory letter plus a 16-page insert featuring stories of people who have made it through difficult times with the help of The Salvation Army.

“Max has written a special message of hope and healing," says David Moberg, SVP of Thomas Nelson. "We knew we wanted to create a ministry movement to help one million broken hearts find hope. The Salvation Army and CBA are powerful partners to reach that goal.”

To extend the reach of his message, Lucado will also be the featured speaker for a Salvation Army event on September 11, 2013. Billed as "You'll Get Through This: A Night of Hope and Remembrance," the event will be held at the Centennial Memorial Temple in New York City. Invitations will be offered to those directly affected by the 9/11 attacks, Hurricane Sandy, and other tragedies.

“It is the mission of The Salvation Army to meet both physical and spiritual needs every day in Jesus’ name,” says Commissioner Barry C. Swanson, a Salvation Army officer. “We believe that by partnering with Thomas Nelson, CBA, and Max Lucado we can raise awareness, and, more importantly, raise hope in the salvation and comfort that only God gives.”

According to its promoters, the September 11 event is expected to draw more than 1,500 attendees and feature a performance by The Salvation Army Greater New York Youth Band and Chorus. With the help of in:cast Events, this special night will be simulcast to local churches and small groups throughout the U.S. and via The Salvation Army network to its many corps.

Published: June 20, 2013

Latest News

NRB Spearheads ‘Get Out the Vote’ PSA Campaign

NRB has initiated a “Get Out the Vote” campaign to encourage Christians across America to cast their votes in the upcoming election, which could prove to be one of the most crucial in our nation’s history.

Joni Eareckson Tada Presented with the First True Woman Award

Joni Eareckson Tada, Founder and CEO of Joni and Friends, received a special honor earlier this month at the True Woman 2014 National Women's Conference.

In Memoriam: Herb Jacobson, Reach Beyond's Longest Serving Missionary

Just a few months after surpassing 65 years of service with Reach Beyond (formerly HCJB Global) and just three days after celebrating his 89th birthday, missionary engineer Herb Jacobson went to be with the Lord on Wednesday, October 8.

NRB Board Member Jay Flowers Now Managing Director at Grace to You Ministry

Jay Flowers, who serves on the NRB Board of Directors, the NRB President’s Council, and Pastor John MacArthur’s Grace to You ministry, has been named Managing Director at Grace to You.

NRB Concerned by Call for Hate Speech Proceeding

A petition to the FCC challenging a broadcaster license alleges “hate speech” and calls for a FCC hearing on the subject. Dr. Jerry A. Johnson, President & CEO of NRB, wrote to FCC Chairman Tom Wheeler to...

City of Houston Subpoenas Sermons

NRB and many others were alarmed this week by the City of Houston’s subpoena of local pastors’ church sermons. “This inquisition by the City of Houston is unconstitutional,” declared Dr. Jerry A. Johnson, President & CEO of NRB.

Thousands Gather to Pray for Washington

On Columbus Day, I was pleased to gather with thousands of Christians from churches around the Washington, DC area to pray for this capital city.

FCC Calls for Input on LPTV

The FCC recently declared that it is suspending deadlines for construction of new digital low power television (LPTV) stations, and similarly stated its intent to postpone the 2015 deadline for...

NRB to Debut Film & Entertainment Summit in 2015

NRB is launching the Film & Entertainment Summit at the NRB 2015 International Christian Media Convention in Nashville, TN.

Don't Miss Early Bird Rates for the NRB15 Int’l Christian Media Convention!

Registration is open for the NRB 2015 International Christian Media Convention, to be held February 23-26, 2015, in Nashville, TN. But to take advantage of the Early Bird Registration discounts and save up to $200, you’ll need to register by November 15, 2014.

More News