Max Lucado, Thomas Nelson, CBA, and The Salvation Army Partner in 'Give Hope Where It Counts' Campaign

You'll Get Through ThisBestselling author and pastor Max Lucado is partnering with his long-time publisher, Thomas Nelson, as well as The Salvation Army and CBA to reach one million broken hearts with the message of his book, You'll Get Through This: Hope and Help for Your Turbulent Times (September 10, 2013).

Through the "Give Hope Where It Counts" campaign, Christian retailers are selling a special Salvation Army edition of You'll Get Through This, which will be distributed to those in need of the message most. The special edition will include an introductory letter plus a 16-page insert featuring stories of people who have made it through difficult times with the help of The Salvation Army.

“Max has written a special message of hope and healing," says David Moberg, SVP of Thomas Nelson. "We knew we wanted to create a ministry movement to help one million broken hearts find hope. The Salvation Army and CBA are powerful partners to reach that goal.”

To extend the reach of his message, Lucado will also be the featured speaker for a Salvation Army event on September 11, 2013. Billed as "You'll Get Through This: A Night of Hope and Remembrance," the event will be held at the Centennial Memorial Temple in New York City. Invitations will be offered to those directly affected by the 9/11 attacks, Hurricane Sandy, and other tragedies.

“It is the mission of The Salvation Army to meet both physical and spiritual needs every day in Jesus’ name,” says Commissioner Barry C. Swanson, a Salvation Army officer. “We believe that by partnering with Thomas Nelson, CBA, and Max Lucado we can raise awareness, and, more importantly, raise hope in the salvation and comfort that only God gives.”

According to its promoters, the September 11 event is expected to draw more than 1,500 attendees and feature a performance by The Salvation Army Greater New York Youth Band and Chorus. With the help of in:cast Events, this special night will be simulcast to local churches and small groups throughout the U.S. and via The Salvation Army network to its many corps.

Published: June 20, 2013