Full-service brand communications agency Infinity Concepts recently welcomed three new staff members to their Account Services team.
Joining the team as Account Directors are Bill Northrop, former Publisher and Co-Owner of the Observer Publishing Company, and Pittsburgh marketing and advertising veteran Chris Patterson. Elaine Matthews, who served as Director of Communications at a local advertising agency in Grand Junction, CO, joins as a Senior Account Executive.
“Bill, Chris, and Elaine add new depth to the company,” commented Infinity Concepts President Mark Dreistadt. “All three have unique experience in marketing and advertising, and I feel truly blessed to have found these individuals to expand our client service and business development capabilities.”
Northrop, who brings 30 years of media and business knowledge to the Infinity Concepts team, is a graduate of Boston University, and he received his MBA from the University of North Carolina-Chapel Hill. In addition to the Observer Publishing Company – which publishes the Observer-Reporter (Washington, PA) and The Almanac (South Hills) newspapers – Northrop owned the Sylvan Learning Centers in western Pennsylvania. Northrop also brings the know-how of working with national media accounts, having experience with clients such as Target, Best Buy, and Sears.
Patterson, whose 27-year career started at global PR firm Ketchum with clients such as PNC Bank and the Pittsburgh Pirates, most recently served as the Vice President of Flying Cork Media. In addition, Patterson co-owned Adam Filippo & Associates, a brand identity firm, working on Highmark and US Bancorp accounts. Patterson is a Journalism and Communications graduate of Point Park University.
Matthews, a graduate of Oklahoma Christian University, served local advertising agency RSW Partners before going to Infinity Concepts. She has also worked at agencies in the Kansas City, MO-area, managing marketing and public relations campaigns for clients in finance, healthcare, and consumer goods. She also has several years of experience in tour directing.
Published: December 5, 2013