HOME > NEWSROOM > ARTICLES > How to Get the Most Out of the NRB Convention

How to Get the Most Out of the NRB Convention

This is a guest article by Lee Ann Jackson. She is an Account Executive at Ambassador Advertising Agency, a California-based agency that works hand-in-hand with more than 20 media ministries and publishing organizations to ensure good stewardship, expert production, and comprehensive outreach to their constituencies. You can visit their website, like them on Facebook, and follow them on Twitter.

NRB2013 programNRB 2013 is right around the corner! Hard as it is to believe, we'll be heading back to Nashville in just a few weeks!

No matter how many conventions you've attended, the best way to ensure that you get the most out of the NRB Convention & Exposition is to plan ahead!

1. Know Why You're Attending

For most of us, the NRB Convention is an opportunity to connect with partners in ministry. It's the one time every year we can meet face-to-face to review and strategize about ministry work for the year ahead, but more importantly, it's a time to renew and strengthen relationships.

2. Review the Schedule Beforehand

We've already had several planning meetings looking over the NRB schedule. In addition to coordinating our Hospitality Lounge activities and scheduling meetings with ministries we're privileged to serve, we're also reviewing the workshop sessions to decide who best to attend which ones.

3. Stroll the Exposition Floor and Hospitality Lounge Row

The NRB Exposition floor boasts dozens of exhibitors and vendors displaying the latest industry information and products – so make sure you carve out a block of time to peruse the floor. And, if we may suggest, take a stroll (or several!) down Hospitality Lounge row in the Convention Center area of the resort – and be sure to pop in the Ambassador Hospitality Lounge in Presidential Boardroom A to say "Hi!"

4. Network, Network, Network (Or, Fellowship, Fellowship, Fellowship!)

Introduce yourself to the people sitting near you in workshops, while eating, on the Exposition floor, in the Hospitality Lounge – wherever you can. Also, get the full list of attendees, including company names, phone numbers, and e-mail addresses. This will help you continue networking (rather, "fellowshipping") after you've returned home!

5. Create a Post-Convention Action Plan

After the NRB Convention has concluded, you might be tempted to disregard those business cards you picked up and get back to the business of the day. Don't! Instead, sit down and create an action plan. Maybe this plan will involve writing a few important e-mails to reconnect with new acquaintances. Or maybe it's calling the new vendor you met in the Exposition hall. Or, maybe it's to send a thank you note to a ministry thanking them for the NRB touch point. Be sure to include Ambassador in your post-convention action plan too! You'll want to visit our website for NRB afterglow (and pictures!).

By Lee Ann Jackson
Ambassador Advertising Agency

We Connect. Ministry and Media.

P.S. Let us know your tips to maximize the NRB experience (and/or comment about ours!).

Published: Januray 31, 2013

Latest News

National Religious Broadcasters Marks 70th Anniversary

This year marks the 70th anniversary of the National Religious Broadcasters, which was established with the focus of defending and expanding access to electronic media platforms for the Gospel of Jesus Christ.

FCC Chairman Engages on Future of Broadcasting

Federal Communications Commission (FCC) Chairman Tom Wheeler offered his thoughts this week on what the future of broadcasting could...

Supreme Court Turns Down First Amendment Case

The U.S. Supreme Court this week decided not to take up Elane Photography v. Willock, a case in which a professional photographer...

Nearly Half of House Publicly Oppose Performance Tax

Nearly half of all Members of Congress in the U.S. House of Representatives now publicly support the Local Radio Freedom Act...

NRB Chairman Bill Blount Meets, Greets NAB Leaders

Newly elected NRB Chairman Bill Blount had the opportunity this week to meet and speak briefly with the President and CEO of the National Association of Broadcasters as well as its Chairman.

Cornerstone Network Celebrates 35 Years of Broadcasting

Cornerstone Network will mark its 35th anniversary on Tuesday, April 15, and plans to celebrate its history and future with an array of activities, including an on-air celebration, the release of a new book, and the launch of new television programs.

Irreplaceable: Focus on the Family's First-Ever Movie Event on May 6

Irreplaceable, one of the largest initiatives that Focus on the Family has ever undertaken, will be presented one night only in more than 700 select movie theaters around the country.

In Memoriam: Norma Pederson, Wife of Reach Beyond President Wayne Pederson

Norma Pederson, the wife of Reach Beyond President Wayne Pederson, passed away Thursday, April 3, after a yearlong battle with cancer.

Walking with the Enemy: Mark Schmidt Adapts True Decades-Old Story from Nazi-Occupied Hungary

Last week, the Rev. Mark Jenkins, NRB President's Council Member and Minister of Media at Grove Avenue Baptist Church in Richmond, VA, invited several NRB staff to attend a screening of Director Mark Schmidt's Walking with the Enemy, produced by Liberty Studios.

CIN Study Highlighted at Senate Hearing

Following up on a hearing by the Senate Judiciary Committee last week, members of the Senate Commerce Committee began their review of the...

More News