God’s Not Dead, a film from new NRB member Pure Flix Entertainment, opened with a stellar per screen average of nearly $12,000 and ranked #4 in the box office this past weekend.
Though only shown in 780 theaters, the movie was able to gross more than $9.2 million opening weekend.
“Demand for God’s Not Dead in the faith-based community has been significant because the message is culturally relevant to millions of Americans,” said David A.R. White, Managing Partner of Pure Flix. “As Variety noted this weekend, God’s Not Dead is providing content for a much underserved audience and Pure Flix exists to help fill that void.”
Termed the “biggest surprise” of the weekend by Entertainment Weekly and the “biggest shocker” of the weekend by Variety, the success of God’s Not Dead did not surprise Pure Flix, which has produced, acquired, marketed, and distributed more than 75 faith and family-friendly properties.
“We’ve seen for months a huge interest among consumers in God’s Not Dead, evidenced by our massive social media fan base which has over 1 million followers on Facebook,” said Michael Scott, Managing Partner of Pure Flix. “Our grassroots marketing efforts encompassing the church, social media, events, and publicity were laser focused on our core market. That focus, coupled with the overt faith-based message of this film, contributed to its success.”
As a result of the success, the movie, which was screened last month by participants of the NRB 2014 International Christian Media Convention in Nashville, TN, will now be shown in around 1,000 theaters.
Starring Kevin Sorbo (Hercules), Shane Harper (Good Luck Charlie), and Dean Cain (Lois & Clark: The New Adventures of Superman), among others, God’s Not Dead revolves around college student Josh Wheaton (Harper), who is challenged by his philosophy professor (Sorbo) with a daunting task: if Josh will not admit that “God Is Dead,” he must prove God’s existence by presenting well-researched, intellectual arguments, and evidence over the course of the semester, and engage the professor in a head-to-head debate in front of the class. If Josh fails to convince his classmates of God’s existence, he will fail the course and hinder his lofty academic goals.
Alan Sears, President, CEO, and General Counsel of Alliance Defending Freedom, has called the film “an important and wonderful family movie everyone should see.”
Tim Wildmon, President of the American Family Association, said the story is “gripping,” and Lloyd Parker, COO of WAY-FM, said the movie is “powerful.”
Published: March 27, 2014