Newton Media has been selected to partner with CBN’s Superbook to brand market their award-winning animated Bible series and build their continuity program via DRTV, barter syndication, and digital platforms.
“We at Newton Media are excited about this opportunity to help market and brand Superbook to millions of families nationwide,” remarked Newton Media President and CEO Steve Newton.
According to their announcement last month, Newton Media will lead project management in developing a Superbook DRTV infomercial program, TV syndication of the first season (13 episodes) of Superbook, media planning and placement, media ROI analysis, strategic TV barter deals to networks and stations, and marketing via digital media platforms.
Superbook combines the very latest in cutting-edge 3-D animation with the oldest and greatest stories ever told: Bible stories.
By NRB Staff
Published: August 14, 2014