In an effort to clearly portray its brand, CBH Ministries has been renamed Keys for Kids Ministries, and its new tagline is now “God’s Story opening hearts.”
The ministry began more than seven decades ago with a children’s radio program originally named the Children’s Bible Hour. Since then, the ministry has grown to also include internet, print products, and events.
“To reflect these additions, we changed the name to CBH Ministries in 2000,” explained Executive Director Terre Ritchie. “But after fourteen years, we found that we still had to explain what CBH Ministries is because the name is unclear.”
As the ministry’s calling has always been to invite kids into Christ’s kingdom, “Keys for Kids Ministries” felt most fitting, drawing from Matthew 19:14, in which Jesus said, “Let the children come to me. Don’t stop them! For the Kingdom of Heaven belongs to those who are like these children.”
Today, the non-profit, non-denominational international Christian media ministry produces the radio program Down Gilead Lane, quarterly devotional and long-running radio program Keys for Kids, Seasons of Faith picture books, iToadU.com, and other web-based media for children. More information about the ministry is available on their new website, www.keysforkids.org.
Published: March 20, 2014