HOME > NEWSROOM > ARTICLES > Ambassador Announces Completion of Major Research Study of Christian Radio Listeners

Ambassador Announces Completion of Major Research Study of Christian Radio Listeners

Ambassador AdvertisingAmbassador Advertising Agency has announced the completion of a commissioned national survey conducted with Edison Research to quantify the value constituents place on radio. 

The study also aimed at providing media organizations with guidance on the use of a range of distribution technologies among Christian constituents. 

For example, the survey revealed followers of Christian radio listen to more than 10 hours per week as indicated by this sample chart:

 

chart

In preparing the release of the study, Ambassador Executive Vice President Jim Sanders said, “We anticipate the results of this survey will go a long way in addressing the issue of broadcast value.  It will provide direction on new media spending and establish a benchmark against which future studies will be compared to help determine changes in media consumption habits.”

A random sample of 1,000 telephone interviews of individuals in the category of 18 years or older was used to conduct the survey completed in March.  Five-hundred individuals were random national interviews, and 500 were database interviews provided by three Ambassador-related ministries.

All respondents reported being a “born again” or “Evangelical” Christian and/or being of some denomination, and attending church services at least once a week.

Data in the Ambassador study provides further detail with the Infinite Dial study conducted earlier this year by Arbitron and Edison Research, a national survey offered in English and Spanish language to 2,021 individuals aged 12 and older.

After debriefing with current clients, Ambassador leadership will invite other ministries as well as interested individuals and organizations for scheduled webinars beginning in the next several weeks to provide information to the broader Christian broadcasting public.

Ambassador Advertising Agency, headquartered in Irvine, CA, has served Christian media ministries worldwide for five decades.

Published: August 15, 2013

Latest News

NRBMLC Files Comments to DOJ on ASCAP and BMI Consent Decrees

The NRB Music License Committee (NRBMLC) filed comments with the U.S. Department of Justice last week in response to its plans to review the “consent decrees” that govern how the American Society of Composers, Authors and Publishers (ASCAP) and Broadcast Music, Inc. (BMI) license songs for public performance in the United States.

National Radio Day: A Look Back at the Early Days of Christian Broadcasting

When radio emerged as a public medium in the early 1920s, preachers were fascinated but cautious.

Christian Advocacy Group Protests Offensive Cartoon Network Program

The Christian Film & Television Commission® (CFTVC), an advocacy group promoting quality Christian entertainment, is organizing a protest against Black Jesus, the Cartoon Network’s new controversial program.

CBN’s Superbook Partners with Newton Media

Newton Media has been selected to partner with CBN’s Superbook to brand market their award-winning animated Bible series and build their continuity program via DRTV, barter syndication, and digital platforms.

4 FEBC Volunteers Martyred in Ukraine

Four young FEBC volunteers who were recently captured by pro-Russian separatists in Eastern Ukraine were brutally beaten to death simply for being Christians, according to a report from the organization last week.

Answers in Genesis: Ark Encounter Will Not Be Built with State Funds

Answers in Genesis, the apologetics ministry of Ken Ham, is working to make it clear that the full-scale Noah’s Ark that it plans to build in Williamstown, KY, will not be constructed with state funds.

Galcom International to Celebrate 25 Years of Dynamic Outreach

While attending a Christian conference in 1988, Harold Kent, a businessman in Tampa, FL, heard that the major international radio ministries (TWR, HCJB, FEBC, ELWA, etc.) were cooperating in order to cover the world with short-wave radio in 140 languages.

Five Q Celebrates 10th Anniversary

Five Q, a full-service web development and interactive marketing agency that serves ministries and non-profits, marked its 10-year anniversary on Sunday.

Save the Date: Defending Truth Apologetics Conference on November 1 in Nashville

This November, the NRB Network and TodaysChristianMusic.com will present the 2nd Annual “Defending Truth in a Culture of Deception” Apologetics Conference in Nashville, TN.

Theme Picked for 23rd Annual Faith and Family Friendly Awards Gala

“Faith & Values Are for Reel” has been announced as the theme for next year’s 23rd Annual Faith & Values Awards Gala and Report to the Entertainment Industry.

More News