Ambassador Advertising Agency to Represent Focus on the Family’s Media Programming

Focus on The Family logoThe historical relationship between Focus on the Family and Ambassador Advertising Agency that began in the late 1970s has come full-circle with the announcement by Focus President Jim Daly that Ambassador will again syndicate and represent their various media broadcast products beginning next month.

“We believe these decisions, made with much prayer, will enhance our ability to fulfill our mission to strengthen marriages, equip parents, speak up for at-risk children, encourage biblical engagement in the culture, and ultimately, to introduce individuals and families to Jesus Christ,” said Daly.

Adding to that, Ambassador President Peggy Campbell said in an announcement to station partners that her team is “honored to stand on the frontline on behalf of Focus on the Family and deeply pleased to represent Jim Daly, for whom we have such high regard, and for those engaged in creating the outstanding programming and resources for families worldwide to thrive.”

In 1979, Ambassador began representing Focus on the Family and did so for 13 years as the ministry’s broadcast quickly became the premier Christian broadcast in the country.

Although that partnership concluded in 1993, the friendship and professional relationship continued. 

Now, the two organizations are looking forward to officially working together once again, starting on October 1, when Ambassador begins to syndicate and represent Focus on the Family’s radio products.

“[This is] a decision which renews a wonderful relationship with Ambassador that dates back to Focus’ earliest days,” commented Paul Batura, Vice President of Communications at Focus.

Notably, however, as a result of the new agreement, Focus on the Family’s in-house agency, Briargate Media, will no longer distribute Focus radio products.

“This was a difficult decision to make,” shared Batura. “The Briargate team has done exemplary work in representing Focus to our affiliates, but the decision to partner with Ambassador will result in significant cost savings for the ministry.”

In response, Jim Kirkland, Director of Radio for the Billy Graham Evangelistic Association’s Blue Ridge Broadcasting, encouraged the NRB Radio Standing Committee, which he chairs, and the NRB Radio Advisory Council to pray for Focus on the Family and the Briargate team. That call for prayer has since gone out to the wider NRB community.

“Please be in prayer as God reveals His plan for them,” Kirkland said. “Many of us who’ve gone through a season without employment know that while it’s not what we would have ordered off the menu, so to speak, we were provided opportunities to see God powerfully at work in our lives and our families – in ways that when we look back, we see incredible provision, grace, equipping, and opportunity that we may not have otherwise experienced without the temporary loss. May it be so for all at Briargate.”

According to Batura, the Briargate team consists of 13 individuals.

Published: September 26, 2013