|FOR IMMEDIATE RELEASE
April 2, 2018
NASHVILLE (NRB) – Know the Truth (KTT) received the 2018 NRB Best Digital Campaign Award on Friday, March 2, at Proclaim 18, the NRB International Christian Media Convention in Nashville, Tennessee.
The NRB Award for Best Digital Campaign is presented to an organization that best engages people through the use of a digital campaign initiative. Recipients of the award demonstrate how they used multi-channel online measures such as social media, landing pages, display advertising, email, and online video to help them reach measurable organizational and campaign goals.
Know the Truth is a media ministry division of Kindred Community Church led by Senior Pastor Philip De Courcy. Its program features De Courcy’s expository Bible teaching and is hosted by broadcast veteran Wayne Shepherd. The passion and purpose of this ministry is to acclaim and proclaim God’s eternal truth as found in Holy Scripture, which is centered upon the person and work of Jesus Christ, God’s Son. Its program is a regular on popular Christian radio stations, including Salem Communications and KKLA, with impact and reach that spans across the nation.
Know the Truth partnered with Trinet Internet Solutions to launch a digital fundraising strategy involving a three-way tie-in through social media, email, and web property optimization. A Facebook “Truth Ambassador” program was created. A series of targeted emails segmenting recipients based on previous partnership contributions were sent out soliciting new donations, resulting in website traffic doubling, and the email list growing by more than 42 percent. Recurring donations increased with a 42 percent average rise in individual donations. Facebook page likes grew more than 123 percent and posts reached more than 1.3 million impressions.
The Best Digital Campaign Award was one of 26 awards that were presented during Proclaim 18, which took place February 27-March 2, 2018, at the Gaylord Opryland Resort & Convention Center in Nashville, Tennessee. For the complete list of 2018 award recipients, click here.
The National Religious Broadcasters (NRB) is a nonpartisan, international association of Christian communicators whose member organizations represent millions of listeners, viewers, and readers. Our mission is to advance biblical truth, promote media excellence, and defend free speech. In addition to promoting standards of excellence, integrity, and accountability, NRB provides networking, educational, ministry, and fellowship opportunities for its members. Learn more at www.nrb.org.
About the NRB Convention
The annual NRB International Christian Media Convention is the largest nationally and internationally recognized event dedicated solely to assist those in the field of Christian communications. The dynamic Exposition consists of around 200 companies and is an active marketplace for those seeking tools and services to expand their organizations. The next Convention will be held at the Anaheim Convention Center in Anaheim, California, March 26-29, 2019. For more information, go to www.nrbconvention.org.
National Religious Broadcasters
1 Massachusetts Ave. NW, Suite 333
Washington, DC 20001