Nielsen: TV Still Rules, But Millennials' Screen Use Varies

March 7, 2017

NEW YORK — Researchers have been trying to identify the media/viewing habits of Millennials for some time, but Nielsen is taking a new approach with its “Millennials on Millennials” study. This inaugural report was conducted by a team of Nielsen Millennial associates to offer insight into the media habits of the now largest generational group, one that has grown up in a world of rapidly changing technological advancements.

 Read more at: http://www.tvtechnology.com/news/0002/nielsen-tv-still-rules-but-millennials-screen-use-varies/280495



Get the Media Source Newsletter on your smartphone or tablet now!

iphone
Android

 


Latest News

FCC Votes To Advance Proposal To Allow All-Digital AM

The Notice of Proposed Rulemaking (MB Docket Nos. 19-311, 13-249) asks the industry to share its insights...

Posted

CA Raided 'Teen Rescue', Trying to Close Christian Boarding School

The state wants to re-label the school as a "community care facility" and put it under heavy regulation by the Department of Social Services.

Posted

New Bill Would Narrow STELAR’s Reach

Congress continues to search for a solution to the STELAR debate, with a new bill now circulating...

Posted

Pai Announces Public Auction for C-Band Spectrum

FCC will run auction that will sell 280 MHz for the development of 5G.

Posted

More News

NEWSROOM

Headlines