Nielsen: TV Still Rules, But Millennials' Screen Use Varies
March 7, 2017
NEW YORK — Researchers have been trying to identify the media/viewing habits of Millennials for some time, but Nielsen is taking a new approach with its “Millennials on Millennials” study. This inaugural report was conducted by a team of Nielsen Millennial associates to offer insight into the media habits of the now largest generational group, one that has grown up in a world of rapidly changing technological advancements.
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