Radio vs. Streaming? Leaders Push Against Client Perceptions

August 19, 2015

U.S. radio companies have been trying to do a better job of marketing themselves and telling their story. Now — seeking to push back against what they see as serious misperceptions among advertisers about radio’s reach — several leading groups are highlighting a study that finds the audience for AM/FM radio “greatly exceeds listening to streaming services.”

Read more at: http://www.radioworld.com/article/radio-vs-streaming-leaders-push-against-client-perceptions/276879


Get the Media Source Newsletter on your smartphone or tablet now!

iphone
Android

 


Latest News

250 Dutch Christians sign Nashville Statement; prosecutors to decide if declaration breaks law

The manifesto was initially unveiled in August 2017 and has been signed by over 22,000 Christian leaders in the United States.

Posted

Atheist group warns over 1,000 school districts not to take kids to Ark Encounter; Ken Ham responds

The Wisconsin-based Freedom From Religion Foundation, which claims 31,000 members across the U.S....

Posted

PragerU files 2nd lawsuit against Google, YouTube for ‘restricting and restraining’ conservative speech

Filed Tuesday in the Superior Court of California for the county of Santa Clara, this is the second lawsuit...

Posted

Congress Should Reconsider Big Tech’s Special Legal Privileges That Foster Censorship

Even when someone as prominent as international evangelist Franklin Graham was banned from Facebook for 24 hours during Christmas week...

Posted

More News

NEWSROOM

Headlines