Harker Research: Can PPM Kill Formats?
April 8, 2015
Does the PPM process owe many radio stations an apology? The newest blog for Harker Research's Radio InSights takes an interesting look at the PPM ratings methodology and openly wonders if it is actually as reliable as first believed. Certain radio formats, including Talk and Classical, may get missed by the PPM devices due to periods of silence or lower audio levels. The death of the Smooth Jazz format may have been caused in large part by the switch to PPM ratings.
Get the Media Source Newsletter on your smartphone or tablet now!
The verses from Paul's letter to the Ephesians were broadcast on radio and Flemish TV station VRT...Posted on September 19, 2018
Evangelist and humanitarian Franklin Graham says the sexual assault allegation against Supreme Court nominee Brett Kavanaugh is irrelevant.Posted on September 19, 2018
The Recording Industry Association of America Tuesday (Sept. 18) praised Senate passage of the Music Modernization Act...Posted on September 19, 2018
n a move being celebrated in radio circles, a federal appeals court in Washington has upheld a decision by the Copyright Royalty Board...Posted on September 18, 2018