Harker Research: Can PPM Kill Formats?
April 8, 2015
Does the PPM process owe many radio stations an apology? The newest blog for Harker Research's Radio InSights takes an interesting look at the PPM ratings methodology and openly wonders if it is actually as reliable as first believed. Certain radio formats, including Talk and Classical, may get missed by the PPM devices due to periods of silence or lower audio levels. The death of the Smooth Jazz format may have been caused in large part by the switch to PPM ratings.
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