Harker Research: Can PPM Kill Formats?

April 8, 2015

Does the PPM process owe many radio stations an apology? The newest blog for Harker Research's Radio InSights takes an interesting look at the PPM ratings methodology and openly wonders if it is actually as reliable as first believed. Certain radio formats, including Talk and Classical, may get missed by the PPM devices due to periods of silence or lower audio levels. The death of the Smooth Jazz format may have been caused in large part by the switch to PPM ratings.

Read more at: http://www.radioink.com/Article.asp?id=2914415&spid=24698


Get the Media Source Newsletter on your smartphone or tablet now!

iphone
Android

 


Latest News

Franklin Graham Event Bus Ads Pulled in UK

Bus ads promoting an upcoming evangelistic festival with Franklin Graham in England were pulled in response to outcry from...

Posted

FCC Application Fees Going Up

The FCC yesterday released an Order announcing its adjustments to its application fees for commercial broadcasters...

Posted

Pai Outlines Diversity Incubator Program

The FCC is proposing the framework for an incubator program to help diversify broadcast ownership and will seek comment on...

Posted

ETRS Form One Due Aug. 27 for All EAS Participants

The substance of Form One in ETRS is essentially the same as last year and requests identifying information on a participant’s location...

Posted

More News


Headlines