Harker Research: Can PPM Kill Formats?
April 8, 2015
Does the PPM process owe many radio stations an apology? The newest blog for Harker Research's Radio InSights takes an interesting look at the PPM ratings methodology and openly wonders if it is actually as reliable as first believed. Certain radio formats, including Talk and Classical, may get missed by the PPM devices due to periods of silence or lower audio levels. The death of the Smooth Jazz format may have been caused in large part by the switch to PPM ratings.
Get the Media Source Newsletter on your smartphone or tablet now!
House Republican leaders say they will be introducing a series of bills this week to help effect the Trump Administration's pledge...Posted on January 16, 2018
Edwin Hawkins, the gospel star best known for the hit Oh Happy Day, has died at the age of 74.Posted on January 16, 2018
A conservative Christian actor has been banned from a Comicon convention due to his political leanings.Posted on January 15, 2018
Local Christian broadcaster theDove has added seven California television stations, more than doubling its regional network.Posted on January 15, 2018