Content Marketing Belongs on Radio

May 30, 2015

Advertising agencies, once the kings of creating commercials, are now shifting to “content marketing” campaigns, focusing on the lifestyle of their clients’ products or services. Rather than creating 30-second spots for radio or television, agencies are hiring journalists, public relations executives and social media “influencers” to write in-depth articles, capture amazing pictures and shoot video to tell cohesive stories.

 

Read more at: http://www.radioworld.com/article/content-marketing-belongs-on-radio/276082


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