Content Marketing Belongs on Radio
May 30, 2015
Advertising agencies, once the kings of creating commercials, are now shifting to “content marketing” campaigns, focusing on the lifestyle of their clients’ products or services. Rather than creating 30-second spots for radio or television, agencies are hiring journalists, public relations executives and social media “influencers” to write in-depth articles, capture amazing pictures and shoot video to tell cohesive stories.
Get the Media Source Newsletter on your smartphone or tablet now!
Popular TV evangelist Jack Van Impe, who was known for his preaching about the End Times has died at the age of 88.Posted on January 21, 2020
In congressional testimony on Wednesday, the Southern Poverty Law Center (SPLC) demanded that big tech, donor-advised funds, and government take action...Posted on January 21, 2020
President Donald Trump announced Thursday that his administration would take steps to reinforce protections...Posted on January 21, 2020
The Awards Gala will be held on Friday, Jan. 24, 2020, at the historic Avalon Theater...Posted on January 13, 2020