Content Marketing Belongs on Radio
May 30, 2015
Advertising agencies, once the kings of creating commercials, are now shifting to “content marketing” campaigns, focusing on the lifestyle of their clients’ products or services. Rather than creating 30-second spots for radio or television, agencies are hiring journalists, public relations executives and social media “influencers” to write in-depth articles, capture amazing pictures and shoot video to tell cohesive stories.
Get the Media Source Newsletter on your smartphone or tablet now!
With the Fairness Doctrine now solidly part of the past, National Religious Broadcasters (NRB) has been focusing its free speech efforts on the internet.Posted on April 23, 2018
The U.S. Court of Appeals for the D.C. Circuit Friday (April 20) heard oral argument in the Free Press v. FCC challenge to the FCC's reinstatement of the UHF discount.Posted on April 23, 2018
So far this month, jihadist militants have killed six Christians in two gun attacks in Quetta, after having bombed a Christian church in the city last December.Posted on April 23, 2018
Apparently it’s now in vogue – if you’re a liberal senator – to question President Donald Trump’s nominees about their faith and religious beliefs.Posted on April 19, 2018