Content Marketing Belongs on Radio
May 30, 2015
Advertising agencies, once the kings of creating commercials, are now shifting to “content marketing” campaigns, focusing on the lifestyle of their clients’ products or services. Rather than creating 30-second spots for radio or television, agencies are hiring journalists, public relations executives and social media “influencers” to write in-depth articles, capture amazing pictures and shoot video to tell cohesive stories.
Get the Media Source Newsletter on your smartphone or tablet now!
Bus ads promoting an upcoming evangelistic festival with Franklin Graham in England were pulled in response to outcry from...Posted on July 12, 2018
The FCC yesterday released an Order announcing its adjustments to its application fees for commercial broadcasters...Posted on July 12, 2018
The FCC is proposing the framework for an incubator program to help diversify broadcast ownership and will seek comment on...Posted on July 12, 2018
The substance of Form One in ETRS is essentially the same as last year and requests identifying information on a participant’s location...Posted on July 10, 2018