Analyst Says Strong Broadcast Ratings Bode Well for Retrans

July 7, 2020

“Broadcast television has seen a bit of a renaissance with COVID-19… Local news ratings have actually been up 20-40% depending on the market. We haven’t seen those kinds of ratings gains in years,” Wells Fargo Securities media financial analyst Davis Hebert said at a virtual Media Institute event Tuesday. “That has really kept the retrans outlook intact. That piece of the revenue stream should be quite visible for the most part.”

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