TWR (Trans World Radio) recently completed the construction of a powerful new AM transmitter that will broadcast to a potential listening audience of more than 200 million people in an area where many have never seen a church or met a Christian.
Although TWR has been broadcasting in the Pakistan, Afghanistan, and northern India (PANI) region on shortwave radio for some time now, the new AM transmitter will expand the organization’s impact dramatically with 500,000 watts of power – 10 times the wattage of the most powerful AM transmitters permitted in the United States.
With the new transmitter, TWR will also expand the time it can spend broadcasting the Good News in the region’s six key languages: Punjabi, Pashto, Sindhi, Urdu, Farsi, and Dari.
“This is the PANI project,” explained TWR President Lauren Libby. “And while ‘PANI’ is an acronym for the broadcast area of Pakistan, Afghanistan, and northern India, it is also the Hindi word for ‘water.’ Through PANI, together we will bring the living water of the Gospel to one of the most spiritually dark, hard-to-reach areas of our world.”
To fund programming across the PANI region over the next year, TWR is looking to raise $200,000 – or one penny for every 10 potential listeners in the region.
And through the contributions of PANI project supporters, PANI is expected to launch on the air early November – less than three years after the project was first set in motion.
“Together, we can bring Jesus Christ, the Living Pani, to many who might otherwise never hear of Him!” added Libby.
Published: September 26, 2013