True Potential Publishing, Inc., has acquired the business assets and operations of Milestones International Publishers from Milestones Evangelistic Ministries of Shippensburg, PA.
The purchase of Milestones’ assets and operations will augment True Potential's position in the traditional Christian book publishing industry and includes the transfer of all inventory, business activities, author agreements and distribution relationships.
"With Milestones' reputation for both quality books and great authors and its deep experience in the traditional Christian publishing industry, we feel like we've added a vital component to True Potential's capabilities that perfectly complements its strategy of combining 21st Century digital technology with direct-to-consumer engagement to connect authors with their audience on a global scale,” remarked True Potential Founder and President Steve Spillman upon announcing the acquisition.
“This marriage will be very good for both True Potential and for Milestones' authors and audience," he added.
According to True Potential, Milestones' Publisher, Jim Rill, will remain as publisher for the Milestones brand as well as manage True Potential's publishing business.
Engagement with its Media and Marketing division, the company says, will further enhance the digital and consumer visibility of Milestones' books and authors.
Based in Travelers Rest, SC, True Potential combines traditional media and marketing with cutting edge digital technology to reach the world with its authors’ and clients' message.
True Potential serves individual authors as well as ministries, non-profits, and both private and public commercial companies.